Ad Campaign Specialist

Job Title: Ad Campaign Specialist

Location: Peelamedu, Coimbatore

Experience: 0-2 Years

Employment Type: Full-Time, On-site

Role Overview:

We are looking for a detail-oriented and performance-driven Ad Campaign Specialist to join our team. In this role, you will be responsible for planning, executing and optimizing advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) for multiple brands. The ideal candidate will have strong analytical skills, a creative approach to building campaigns and a results-driven mindset to maximize ROI and brand visibility.

Key Responsibilities:

• Develop and implement paid advertising strategies on Google Ads, Facebook Ads and Instagram Ads.
• Create, manage and optimize campaigns to achieve business objectives such as brand awareness, lead generation and conversions.
• Conduct keyword research, audience targeting and competitor analysis to refine ad strategies.
• Design and test ad creatives, copies and landing pages in collaboration with the design and content teams.
• Monitor, analyze, and report on campaign performance (CPC, CTR, ROAS, Conversion Rate, etc.) with actionable insights.
• Track budget allocation and ensure campaigns deliver optimal ROI.
• Stay updated on the latest advertising trends, tools and platform updates to implement best practices.
• A/B test ad formats, bidding strategies and targeting approaches to improve results.

Skills & Qualifications:

• Proven experience (1–2 years) in managing Google Ads and Meta Ads campaigns.
• Strong understanding of digital advertising strategies, audience segmentation and conversion tracking.
• Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics and other tracking tools.
• Ability to analyze campaign data and generate meaningful reports.
• Creative mindset to build compelling ad copies and visuals.

Job Type: Full-time

Pay: ₹15,872.84 - ₹25,969.58 per month

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Work Location: In person