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Job Title : Account & Social Media Manager (Branding & Digital Marketing Agency – U.S. Client Focus) Location : Chennai, India (On-site) Job Type : Full Time Experience : 5-10 Years Apply only if you are in Chennai About Us At Gnxtace Technologies, we help global brands grow through design, storytelling, and performance. We work extensively with U.S.-based businesses across D2C, SaaS, lifestyle, and service sectors. Our campaigns blend sharp strategy, compelling creatives, and deep market understanding. We’re now hiring an Account & Social Media Manager to lead key accounts, drive creative campaigns, and manage internal execution from Chennai. Role Overview This is a strategic leadership role for someone with 5–10 years of experience managing high-value accounts — ideally for U.S. clients — across branding and digital marketing. You’ll act as the client’s brand guardian, content strategist, and campaign leader, all while managing a high-performing in-house team. A strong creative sensibility is essential — you should be able to guide brand voice, creative direction, and social storytelling to ensure every campaign looks great and performs even better. Key Responsibilities Client Strategy & Account Management • Serve as the single point of contact for multiple client accounts, predominantly U.S.-based. • Understand each client’s goals and craft customized digital and social media strategies. • Conduct regular strategy calls and present campaign performance, reports, and new ideas. Campaign Strategy & Planning • Develop multi-platform strategies across Meta (Facebook, Instagram), LinkedIn, YouTube, Google, and emerging channels. • Plan content calendars, campaign themes, audience personas, and brand positioning. Creative Direction & Brand Thinking • Guide the visual and tonal direction for each brand — ensuring all assets are aligned with their brand identity. • Collaborate with designers and content creators to brainstorm and approve creative concepts, ad copy, hooks, visuals, and UGC/influencer formats. • Provide clear briefs and feedback that elevates the work while preserving campaign goals. Team Leadership & Execution • Manage a team of content writers, designers, ad managers, and account executives. • Own internal delivery timelines, task assignments, and quality reviews. • Lead weekly sprint reviews and campaign retrospectives. Reporting & Optimization • Use tools like GA4, Meta Suite, Google Tag Manager, and LinkedIn Analytics to measure impact. • Track KPIs like engagement, reach, ROAS, CPA, brand lift — and translate them into actionable insights. • Suggest creative and strategic iterations based on performance data. Required Qualifications Experience & Expertise • 5–10 years of relevant experience in a digital marketing agency or in-house brand team with a Bachelor's degree is must. • Must have managed large accounts targeting U.S. markets, preferably with campaign budgets exceeding $25,000/month. • Strong portfolio of successful branding, content, or performance-led social media campaigns. • Excellent client communication, presentation, and stakeholder management skills. Creative & Strategic Capabilities • Strong creative eye — must be able to identify what works visually and narratively for a brand. • Able to brief, review, and steer content and creative teams in line with campaign goals. • Passion for visual storytelling, reels, carousels, hooks, and current trends. Tools & Platforms • Proficient in Meta Business Suite, GA4, Looker Studio, Trello/Asana/Notion, Canva/Figma (or good design judgment). • Familiarity with AI tools (ChatGPT, Midjourney, Copy.ai) is must. • Comfortable managing conversion tracking, UTMs, Meta Pixel, and GA4 integrations with developer support. What We Offer • Competitive salary and leadership role. • Access to high-profile U.S. brands and projects. • Creative freedom and team autonomy. • Opportunity to grow into Creative Strategy Head roles. • Positive work culture that values ownership and innovation Show more Show less
