ABM Manager

Job Description

The Account-Based Marketing Manager is responsible for developing and executing targeted, account-based marketing strategies, aligning closely with sales teams to nurture key accounts, creating personalized content, and monitoring campaign performance to maximize revenue generation within designated target accounts. The Core Responsibilities For The Job Include The Following Campaign Management and Analysis: Monitor and measure the effectiveness of ABM campaigns using key metrics like engagement rates, conversion rates, and ROI. Analyse campaign data to identify areas for optimization and make adjustments to improve results. Track account activity and provide regular updates on key account engagement. Work with the sales team to activate stakeholders in the ongoing sales cycle. Account-Based Marketing Strategy Develop customized marketing plans and campaigns tailored to individual accounts, including messaging, content, and engagement tactics. Collaborate with sales teams to identify key decision-makers within target accounts and build comprehensive account profiles. Content Creation And Delivery Create targeted content assets like whitepapers, case studies, webinars, and personalized emails to resonate with specific account needs. Develop account-specific nurture campaigns to guide prospects through the buying cycle. Leverage various marketing channels, including digital advertising, social media, email marketing, and events, to reach target accounts. Requirements Experience: 4 to 6 years in B2B SaaS organisations. Qualification: Bachelor's degree in a relevant technical or business field. Experience with CRM(HubSpot/Salesforce) and ABM tools. Proven experience in B2B SaaS marketing with a strong understanding of Account-Based Marketing (ABM) principles and best practices. Strong ability to develop targeted content and messaging tailored to specific customer needs. Proven track record of collaborating with sales teams to drive revenue generation. Strong ability to develop targeted content and messaging tailored to specific customer needs. Experience in prospecting for Supply Chain and Logistics head/decision makers is an added advantage. Excellent communication and presentation skills to effectively communicate marketing strategies to stakeholders. Excellent analytical skills to measure campaign performance and extract actionable insights. This job was posted by Prajakta Ranade from Trezix. Show more Show less