ABM Manager

Summary of the Job Role Role Responsible for planning and executing ABM (account-based marketing) campaigns Managing requests through project management software Supervise the execution, monitoring and measurement of marketing campaigns and their success Ensure campaign implementation follows organizational guidelines Work with account managers to understand their key focus and priorities Devise ABM plan by working with Marketing heads Highly collaborative role, and marketing campaign managers will often work with sales, sales ops, external agencies, and other members of the marketing team to craft and launch compelling campaigns Assist with the development of program plans including schedules, budgets, and lead forecasts to support Sales revenue targets Provide ABM program results and success metrics to Marketing heads for reporting and analysis recommend program adjustments based on the data Maintain all the program documents in a central repository A constant finger on the digital pulse and an eye on the social landscape to discover what's new, what competitors are doing, and what innovations are around the corner Skill requirements Project management, with strong attention to detail Able to influence, communicate, coordinate, and work effectively with cross-functional teams and vendors Be able to work across organizations to identify and engage with the right resources to support ABM activities Must be a self-starter who can take a project and run with it with minimal oversight and get the project over the finish line on time Proven record of managing ABM campaigns Digital marketing experience is an added advantage Background MBA in Business with a concentration in Marketing, or equivalent Min 12+ years of proven experience in marketing Experience in IT services is preferred ABM experience will be good to have