ABM Manager

As a Marketing Campaign Manager at Virtusa, you will be responsible for planning and executing ABM (account-based marketing) campaigns. Your role will involve managing requests through project management software, supervising the execution, monitoring, and measurement of marketing campaigns to ensure their success while following organizational guidelines. You will collaborate closely with account managers to understand their key focus and priorities, devising ABM plans in coordination with Marketing heads. This is a highly collaborative role where you will work with sales, sales ops, external agencies, and other members of the marketing team to craft and launch compelling campaigns. Your responsibilities will include assisting in the development of program plans, providing ABM program results and success metrics for reporting and analysis, and maintaining all program documents in a central repository. To succeed in this role, you must have strong project management skills with attention to detail, the ability to influence, communicate, coordinate, and work effectively with cross-functional teams and vendors. You should be a self-starter who can take ownership of projects with minimal oversight and ensure timely completion. A proven record of managing ABM campaigns and digital marketing experience will be advantageous. The ideal candidate for this position will have an MBA in Business with a concentration in Marketing or equivalent, along with a minimum of 12+ years of proven experience in marketing. Experience in IT services is preferred, and ABM experience will be considered a plus. Join Virtusa, a global team of 27,000 professionals who value teamwork, quality of life, and professional development. We are committed to providing exciting projects, opportunities, and working with state-of-the-art technologies to help you grow in your career. At Virtusa, great minds come together to nurture new ideas and foster excellence in a dynamic team environment.,