ABM and B2B Demand Generation Specialist

WHAT YOU WILL DO :

Account-Based Marketing

• Build and execute ABM programs for high-value accounts across awareness, consideration, and decision stages.
• Develop account plans, messaging frameworks, content briefs, and multi-channel engagement strategies.
• Partner with sales teams to align targeting, outreach, and qualification workflows.

Demand Generation & Inbound Marketing

• Plan and execute integrated campaigns across LinkedIn, Google, email, website, and paid platforms.
• Manage and optimize inbound lead generation workflows — landing pages, forms, automation rules, nurture journeys, scoring systems.
• Monitor funnel performance and create strategies to improve conversions across MQL → SQL → Opportunity.

Marketing Technology & Data

• Work comfortably across key Martech tools (CRM, marketing automation, analytics, ad platforms, ABM tools, CMS).
• Set up dashboards, campaign tracking, attribution models, and reporting frameworks.
• Identify new tools, integrations, and automations to improve efficiency and lead quality.

Cross-Functional Collaboration

• Work closely with marketing, content, design, and leadership teams to bring campaigns to life.
• Partner with sales to align GTM motions, ensure smooth handoffs, and optimize the revenue engine.
• Bring proactive insights on market behavior, audience trends, and campaign performance.

WHAT WE'RE LOOKING FOR

PREFRRED QUALIFICATION

• Any graduate (Commerce / Business background preferred)
• MBA or equivalent degree is a plus

PREFRRED SKILLS

• 4+ years of hands-on experience in

  B2B demand generation, ABM campaigns, and integrated marketing

  .
• Strong understanding of marketing funnels, lead scoring, ICPs, and buyer journeys.
• Solid experience with CRM + automation platforms (HubSpot preferred), LinkedIn Ads, Google Ads, analytics dashboards, email automation, and remarketing workflows.
• A data-driven mindset — someone who enjoys analysing numbers and making decisions based on insights.
• Strong communication, project management, and stakeholder alignment skills.
• Curiosity, initiative, ownership — we value people who don’t wait to be told what to do.

WORK MODEL

:

• On-site: Gurgaon
• Especially working for B2B agencies with global clients.

REPORTING TO :

• This position will report to the Co-Founder

SHIFT TIMINGS

:

• 10am to 6pm IST

WHY JOIN OXPER

• Be part of one of India’s fastest-growing B2B marketing agencies, redefining how brands engage globally.
• Work directly with founders and CXOs on high-visibility strategic accounts.
• Freedom to experiment, innovate, and own your growth story.
• A culture built on trust, collaboration, and performance.
• Competitive compensation with incentive-linked rewards for top performers.

WHAT WE OFFER

• A platform to take ownership, lead initiatives, and create measurable business impact.
• Direct collaboration with founders, CXOs, and marketing leaders shaping global B2B strategies.
• An environment that values ideas, creativity, and strategic thinking over hierarchy.
• Competitive base salary complemented by attractive incentives and bonus structures.
• Continuous opportunities for upskilling through live projects, workshops, and leadership mentoring.
• A fast-paced, collaborative setup where every contribution drives real outcomes.