Zonal Business Manager

Role Overview: As a Zonal Business Manager (ZBM), you will be responsible for overseeing sales & Demand Generation operations across multiple territories within your zone. Your role will involve direct selling, driving demand creation, and managing a team of retailers. You will provide leadership and vision for channel partners while implementing sales policies and programs to achieve sales and profit goals for your zone. Key Responsibilities: - Develop and execute sales strategies for the assigned territory in line with the business plan. - Drive sales volume, ensure timely receivables collection, and implement the go-to-market (GTM) strategy effectively. - Oversee DG activities to ensure delivery of liquidation goals for your regions. - Create and roll out the district business plan each year to align with company goals. - Lead and develop the team by identifying talent, mentoring, and fostering growth. - Identify, recruit, and nurture profitable selling retailers, direct buyers, and customers. - Plan and conduct retailer/customer meetings and field days to strengthen relationships and drive business. - Build and maintain strong connections with retailers, customers, and key business partners to drive joint DG initiatives. - Optimize territory operations through market penetration, resource allocation, and block analysis. - Map out customer engagement activities, set goals, and track progress to drive sales. - Strengthen retail presence by improving penetration, increasing depth, and growing counter share. - Utilize sales planning, forecasting, and performance monitoring mechanisms to track progress and take corrective action when needed. - Optimize the use of channel partner programs to enhance brand positioning & drive business growth. - Monitor and optimize sales fixed costs while ensuring business quality through efficient sales returns and collections. - Collaborate with ZDCL to drive the effective execution of DG activities, including targeted farmer engagement programs, field demonstrations, and other strategic initiatives. - Gather and share market intelligence and customer feedback with the DG team to enhance and refine DG strategies. Qualification, Experience & Skills: - Bachelor's / Masters Degree in Agriculture. - Total of 7 to 10 years of experience in the Seeds & Agrochemicals industry. - Capable of establishing business plans and driving execution. - Apply and maintain agronomic technical/functional expertise. - Knowledge and proficiency with Microsoft Office Suite, specifically Word, Excel, and Outlook. - Inspire trust, demonstrate adaptability, practice self-development and discipline. Ability to work independently with successful timely completion of quality deliverables. Maintain high levels of integrity and perform with minimal supervision. - Create customer loyalty. - Build relationships and manage conflict with retailers.,