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Who we are…? REA India is a part of REA Group Ltd. of Australia (ASX: REA) (“REA Group”). It is the country’s leading full stack real estate technology platform that owns Housing.com, Makaan.com and PropTiger.com. In December 2020, REA Group acquired a controlling stake in REA India. REA Group, headquartered in Melbourne, Australia, is a multinational digital advertising business specialising in property. It operates Australia’s leading residential and commercial property websites, realestate.com.au and realcommercial.com.au and owns leading portals in Hong Kong (squarefoot.com.hk) and China (myfun.com). REA Group also holds a significant minority shareholding in Move, Inc., operator of realtor.com in the US, and the PropertyGuru Group, operator of leading property sites in Malaysia, Singapore, Thailand, Vietnam and Indonesia. REA India is the only player in India that offers a full range of services in the real estate space, assisting consumers through their entire home seeking journey all the way from initial search and discovery to financing to the final step of transaction closure. It offers advertising and listings products to real estate developers, agents & homeowners, exclusive sales and marketing solutions to builders, data and content services, and personalized search, virtual viewing, site visits, negotiations, home loans and post- sales services to consumers for both buying and renting. With a 1600+ strong team, REA India has a national presence with 24 offices across India with its corporate office located in Gurugram, Haryana. Housing.com Founded in 2012 and acquired by REA India in 2017, Housing.com is India’s most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers. The company offers listings for new homes, resale homes, rentals, plots and co-living spaces in India. Backed by strong research and analytics, the company’s experts provide comprehensive real estate services that cover advertising and marketing, sales solutions for real estate developers, personalized search, virtual viewing, AR&VR content, home loans end-to-end transaction services, and post-transaction services to consumers for both buying and renting. PropTiger.com PropTiger.com is among India’s leading digital real estate advisory firm offering a one-stop platform for buying residential real estate. Founded in 2011 with the goal to help people buy their dream homes, PropTiger.com leverages the power of information and the organisation’s deep-rooted understanding of the real estate sector to bring simplicity, transparency and trust in the home buying process. PropTiger.com helps home-buyers through the entire home- buying process through a mix of technology-enabled tools as well as on-ground support. The company offers researched information about various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction. Our Vision Changing the way India experiences property. Our Mission To be the first choice of our consumers and partners in discovering, renting, buying, selling, financing a home, and digitally enabling them throughout their journey. We do that with data, design, technology, and above all, the passion of our people while delivering value to our shareholder Our Culture Culture forms the core of our foundation and our effort towards creating an engaging workplace that has resulted in REA India being ranked 3rd among the coveted list of India’s Best 100 Companies to Work For in 2023 by the Great Place to Work Institute®. REA India was also ranked in the top 25 workplaces in 2022 & 2021 and in top 50 in 2019. In addition, REA India was also recognized as Best Workplace™ in Building a Culture of Innovation by All in 2023 and India’s Best Workplaces™ in Retail (e-commerce category) for the third time in 2023. REA India is ranked 4th among Best Workplaces in Asia in 2023 and was ranked 55th in 2022, & 48th in 2021 apart from being recognized as Top 50 Best Workplaces™ for Women in India in 2023 and 2021. REA India is also recognized as one of India's Top 50 Best Workplaces for Millennials in 2023 by Great Place to Work®. At REA India, we believe in creating a home for our people, where they feel a sense of belonging and purpose. By fostering a culture of inclusion and continuous learning and growth, every team member has the opportunity to thrive, embrace the spirit of being part of a global family, while contributing to revolutionize the way India experiences property. When you come to REA India, you truly COME HOME! REA India (Housing.com, PropTiger.com, Makaan.com) is an equal opportunity employer and welcomes all qualified individuals to apply for employment. We are committed to creating an environment that is free from discrimination, harassment, and any other form of unlawful behavior. We value diversity and inclusion and do not discriminate against our people or applicants for employment based on age, color, gender, marital status, caste, religion, race, ethnic group, nationality, religious or political conviction, sexual orientation, gender identity, pregnancy, family responsibility, or disability or any other legally protected status. We firmly strive to eliminate any barriers that may impede equal opportunities while also recognizing that specific job roles may require appointees to possess the necessary qualifications, skills, abilities to perform essential functions of the position effectively. What does this role hold for you…?? We're looking for a passionate and data-savvy YouTube Strategist to take our YouTube presence to the next level. In this role, you’ll lead the strategy, growth, and performance optimization of our YouTube channels. From audience insights to content planning, SEO, community building, and analytics—you’ll be at the center of our video-led content ecosystem. Key Responsibilities Channel Growth Strategy: Own and evolve the growth roadmap for the YouTube channel(s), aligned to brand goals. Content Planning: Work with content creators and producers to ideate and plan a robust video calendar that drives engagement, reach, and subscriber growth. SEO & Discovery: Optimize titles, descriptions, tags, thumbnails, and playlists for maximum discoverability and watch time. Analytics & Insights: Deep-dive into YouTube Analytics and other tools to measure performance, track KPIs, and drive data-informed decisions. Trend Spotting: Stay on top of YouTube and cultural trends to fuel fresh, relevant content ideas. Collaboration: Partner with marketing, social, and performance teams to amplify video content and drive distribution. Apply if you have : Passion for storytelling, pop culture, and audience-first content creation. Proven track record of managing and growing YouTube channels (brand, media, or creator-led). Strong grasp of YouTube SEO, analytics, algorithm behavior, and content optimization. Experience in planning video formats and storytelling frameworks native to YouTube. Analytical mindset with creative chops: ability to back intuition with insights. Nice to Have Experience working with creators or influencer-led formats. Background in content marketing, journalism, or digital media. Strong understanding of other platforms (Instagram, Shorts, Reels, etc.) and how YouTube fits in the larger content ecosystem. Ready to build something binge-worthy? Apply now. Know more about us Visit our career websites at https://careers.housing.com/ & https://careers.proptiger.com/ and LinkedIn page to know more about our company culture, and gain insights into what makes us a Great Place to Work. Want to dive into what we do? Visit our main websites for an in-depth look at www.housing.com, www.proptiger.com & www.makaan.com Show more Show less
