YouTube Growth & Strategy Manager

YouTube Growth & Strategy Manager

Location: Kozhikode (Full-time, Work from Office)

Experience: 1 -5 Y

Start Date: Immediate

OPPAM Wellness Pvt Ltd

Company Description:

Oppam provides affordable, professional, and confidential online therapy and counseling services to help individuals navigate mental health challenges, anxiety, relationships, and more. With a team of licensed professionals available 24/7, Oppam ensures support is available anytime, anywhere, prioritizing well-being and mental health.

Job Responsibilities:

Channel Strategy & Growth:

• Develop and execute a comprehensive YouTube growth strategy aligned with business goals.
• Identify audience insights, content gaps, and growth opportunities using data-driven analysis.
• Own KPIs including subscriber growth, watch time, engagement rates, CTR, and revenue.
• Collaborate with the content and creative teams to plan and execute high-impact content campaigns.

Content Planning & Optimization:

• Advise on programming strategy: frequency, formats, playlist management, content pillars.
• Optimize all content for YouTube SEO: metadata, tagging, titles, descriptions, and thumbnails.
• Lead experiments with content types, posting schedules, and A/B testing to maximize performance.
• Analyze real-time and historical analytics to refine strategies and maximize channel growth.

Trends, Insights, and Reporting:

• Stay updated with YouTube algorithm changes, new features (like Shorts, Community tab, Podcasting), and industry best practices.
• Benchmark against competitors and leverage learnings for strategic advantage.
• Deliver regular performance reports and insights to leadership and stakeholders.

Qualifications :

• 1-5 years of proven experience managing and growing successful YouTube channels.
• Deep understanding of YouTube's algorithm, monetization policies, and audience behavior.
• Strong expertise in YouTube Analytics, Google Trends, Tubebuddy, VidIQ, or similar tools.
• Exceptional skills in audience development, content optimization, and data storytelling.
• Strong project management and collaboration skills.
• Creative thinking paired with strong analytical rigor.

Perks:

• Purpose-driven work in the mental health space
• A supportive, collaborative, and open team culture
• Freedom to bring your creative ideas to life
• Opportunities for growth and learning

Apply To :

Send your resume and portfolio to careers@oppam.me or +91 6282 360 052