YouTube Growth & Strategy Manager

Job description:

We're Hiring: YouTube Growth & Strategy Manager

Location: Kozhikode (Full-time, Work from Office)

Experience: 1 -5 Y

Start Date: Immediate

OPPAM is looking for a dynamic and results-driven YouTube Growth & Strategy Manager to lead the next phase of our channel expansion. This role focuses heavily on audience development, channel optimization, content strategy, and revenue growth through YouTube. You will collaborate across teams to drive subscriber growth, boost viewership, and build a highly engaged community around our brand.

Company Description:

Oppam provides affordable, professional, and confidential online therapy and counseling services to help individuals navigate mental health challenges, anxiety, relationships, and more. With a team of licensed professionals available 24/7, Oppam ensures support is available anytime, anywhere, prioritizing well-being and mental health.

Job Responsibilities:

Channel Strategy & Growth:

• Develop and execute a comprehensive YouTube growth strategy aligned with business goals.
• Identify audience insights, content gaps, and growth opportunities using data-driven analysis.
• Own KPIs including subscriber growth, watch time, engagement rates, CTR, and revenue.
• Collaborate with the content and creative teams to plan and execute high-impact content campaigns.

Content Planning & Optimization:

• Advise on programming strategy: frequency, formats, playlist management, content pillars.
• Optimize all content for YouTube SEO: metadata, tagging, titles, descriptions, and thumbnails.
• Lead experiments with content types, posting schedules, and A/B testing to maximize performance.
• Analyze real-time and historical analytics to refine strategies and maximize channel growth.

Trends, Insights, and Reporting:

• Stay updated with YouTube algorithm changes, new features (like Shorts, Community tab, Podcasting), and industry best practices.
• Benchmark against competitors and leverage learnings for strategic advantage.
• Deliver regular performance reports and insights to leadership and stakeholders.

Qualifications :

• 1-5 years of proven experience managing and growing successful YouTube channels.
• Deep understanding of YouTube's algorithm, monetization policies, and audience behavior.
• Strong expertise in YouTube Analytics, Google Trends, Tubebuddy, VidIQ, or similar tools.
• Exceptional skills in audience development, content optimization, and data storytelling.
• Strong project management and collaboration skills.
• Creative thinking paired with strong analytical rigor.

Perks:

• Purpose-driven work in the mental health space
• A supportive, collaborative, and open team culture
• Freedom to bring your creative ideas to life
• Opportunities for growth and learning

Apply To :
Send your resume and portfolio to careers@oppam.me or +91 6282 360 052

Job Type: Full-time

Ability to commute/relocate:

• Kozhikode, Kerala: Reliably commute or planning to relocate before starting work (Required)

Location:

• Kozhikode, Kerala (Required)

Work Location: In person