Job
Description
Location: India (Remote or Hybrid) Job Type: Full-time Experience: 3–5 years Reporting to: Head of Marketing / CEO About Us We are a rapidly growing telematics solution provider offering GPS tracking hardware and SaaS-based fleet management solutions to customers across North America and Europe . Our platform powers connected mobility for logistics providers, fleet operators, and enterprise clients. We’re now expanding our global outreach and looking for a Digital Marketing Specialist to drive lead generation, brand visibility, and engagement. Role Overview As the Digital Marketing Specialist , you will be responsible for designing and executing digital marketing campaigns to attract B2B customers in international markets. You will work closely with sales, content, and product teams to promote both our hardware (GPS trackers, sensors) and software (fleet management platform, API solutions) offerings. Key Responsibilities Plan and execute digital lead generation campaigns across Google Ads, LinkedIn, and industry directories targeting North American and European businesses Optimize the company website and landing pages for SEO and conversion (CRO) Manage and grow email marketing and nurture workflows for prospects and existing customers Create and publish B2B-focused content (ad copy, blog articles, newsletters, case studies) tailored to regional needs Monitor and manage company presence on LinkedIn, Twitter, and industry forums Run retargeting and remarketing campaigns to re-engage leads and prospects Use tools like Google Analytics, SEMrush, and HubSpot (or Zoho CRM) to track performance and refine strategies Conduct competitor analysis and market research for telematics and IoT sectors Coordinate with designers and external agencies to produce engaging creatives Requirements 3–5 years of experience in digital marketing, preferably in B2B tech, SaaS, or hardware/software hybrid companies Solid understanding of Google Ads, LinkedIn Campaign Manager, SEO/SEM , and marketing automation tools Experience in targeting and generating leads in North America and Europe Familiarity with B2B sales funnels and long-cycle purchase journeys Strong copywriting and content creation skills for a technical audience Knowledge of telematics, GPS tracking, or IoT (preferred) Proficiency in tools such as Google Analytics, SEMrush/Ahrefs, Mailchimp/HubSpot, Canva Ability to work independently with a global mindset and flexible hours Preferred Qualifications Bachelor’s degree in Marketing, Communications, or a related field Certifications in Google Ads, HubSpot, LinkedIn Marketing , or related platforms Experience with CRM tools like Zoho or Salesforce What We Offer Competitive salary with performance-based incentives Exposure to global markets and next-gen telematics technology Flexible work environment (remote/hybrid) Opportunity to shape digital strategy for a growing international brand Show more Show less
