Website Experience Lead (Agency)

Job Title: Web Experience Lead

Designation at MediaX: Web Experience Lead

Pay: Upto 6LPA

Location: Delhi Office (Shahpur Jat)

Job Type: Hybrid (4 days office, 1 day WFH)

Job Summary: We are looking for a Web Experience Lead who blends strong UI/UX thinking with hands-on execution across Shopify, informational websites, and Framer. This is a hybrid

creative–technical role where you will conceptualise digital experiences, design them in Figma,

and independently build out 60–70% of Framer projects. You should be someone who thinks in

systems, understands brand narrative, and can use AI tools to accelerate content, copy, and

design exploration.

As a WEL, you’ll work at the intersection of design, development, storytelling, and web

performance — ensuring every website we ship is strategically thought-out, visually elevated,

and conversion-ready.

Responsibilities and Duties

1. Website Strategy, Design & Execution

• Lead UX thinking, wire-framing, and high-fidelity UI design for Shopify and informational
• websites.
• Build structured design systems and prototypes in Figma.
• Execute and develop up to 70% of Framer-based websites (design + build).
• Ensure responsive, accessible, fast-loading, and conversion-focused design delivery.
• Collaborate with developers to translate complex UI into pixel-perfect front-end execution.
• Conduct pre- and post-development quality checks.

2. Brand Experience & Creative Thinking

• Translate brand strategy into compelling digital experiences.
• Write clear, engaging, brand-aligned website copy using both human writing and AI.
• Use AI tools to create moodboards, image assets, art direction, and content variations.
• Maintain coherence of visual identity across all digital touchpoints.

3. Web Performance, CRO & Experience Optimisation

• Audit user flows and page structures to recommend conversion improvements.
• Align UX with SEO and performance guidelines for better rankings and engagement.
• Ensure websites meet modern navigation, UI, and micro-experience standards.

4. Leadership, Ownership & Collaboration

• Take full ownership of web experience for assigned projects — from concept to go-live.
• Present design and UX decisions clearly to clients and internal stakeholders.
• Collaborate closely with strategy, copy, development, and creative teams.
• Mentor junior designers on UI/UX fundamentals and process.

Required Qualifications

• 3+ years of experience in website UI/UX design, with strong exposure to Shopify and/or D2C
• brands.
• Strong portfolio featuring Shopify, informational websites, and at least 1–2 Framer builds.
• High proficiency in Figma (design systems, components, auto layout, prototyping).
• Ability to design and partially develop websites on Framer (60–70% of execution
• independently).
• Experience writing UX copy, microcopy, or website content.
• Ability to use AI for concepting, copy refinement, asset creation, or design acceleration.
• Strong communication skills and experience presenting work to clients.
• Ability to think strategically about brand narrative, web journeys, and business goals.

Nice-to-Have

• Understanding of HTML/CSS/JS for smoother developer handoff.
• Hands-on familiarity with Shopify theme structure.
• Experience with Webflow (bonus, not mandatory).
• Experience working with analytics tools (GA4, Hotjar, Clarity).
• Ability to create micro-interactions, animations, or motion for the web.

About MediaX’s Website/Branding Department:

MediaX partners with national and regional brands to build high-performing digital systems and

elevated brand identities. From strategic planning to hands-on Figma and Framer execution, we

take full ownership of web design and development. With 200+ completed website and branding

projects, our team works at the intersection of brand storytelling, strategic UX, and strong

technical execution — delivering websites that look exceptional and convert consistently.