User Engagement Marketing Writer

This role is for one of the Weekday's clients

Requirements

Why This Role Matters

Key Responsibilities

2. WhatsApp Engagement

3. Campaign Writing & Internal Coordination

4. Quality & Brand Consistency

• User Journey & Product Writing
• Craft high-impact copy for discovery flows, sign-up journeys, onboarding, tooltips, notifications, modals, alerts, and gamification messages.
• Write clear and concise micro-copy across product surfaces including CTAs, app screens, and session merchandising.
• Use insights from live session interactions, polls, and user behavior to guide copy decisions and product improvements.
• Create daily nudges, reminders, motivational messages, and targeted campaigns for both free and paid users.
• Write copy that builds habits, encourages participation, and improves retention.
• Maintain a consistent, user-centric tone that aligns with the brand voice.
• Develop messaging for holiday campaigns, challenges, mini-programs, and special engagement initiatives.
• Maintain content calendars, style guides, and documentation.
• Collaborate with product, engagement, and live session teams to ensure all communication drives measurable outcomes.
• Review and refine content across all engagement and product touchpoints to maintain clarity, effectiveness, and brand alignment.
• Iterate on messaging based on user feedback, engagement metrics, and performance data.
  

Qualifications & Experience

• 3-6 years of experience in digital content, UX writing, product copywriting, or engagement-driven writing roles.
• Proven ability to craft high-performing micro-copy, CTAs, landing pages, engagement messages, and app-focused content.
• Ability to write fluently for both English and Hindi audiences; additional languages are a plus.
• Understanding of habit-formation principles, wellness content, and communication for mature/elder user groups.
• Strong performance mindset—you write to drive behavior, retention, and measurable engagement, not just aesthetics