Trade Marketing Executive

As a Trade Marketing Executive (Offline Sales) at The Indus Valley, your primary responsibility is to develop and execute trade marketing activities that boost sales and elevate brand visibility in offline retail channels. Your deep understanding of market dynamics, consumer behavior, and retail operations will play a crucial role in promoting our brand and products, ultimately contributing to our mission of creating healthy kitchen environments. Your key responsibilities will include crafting trade marketing strategies that align with our offline sales objectives, analyzing market trends to identify growth opportunities, and collaborating with the sales team to design promotional campaigns that highlight our core values of quality and reliability. You will also be responsible for planning and executing in-store promotions, product launches, and other marketing initiatives that emphasize the health benefits and safety of The Indus Valley products. Additionally, you will oversee the design and placement of Point of Sale (POS) materials in retail stores to enhance brand recognition, manage the trade marketing budget to maximize brand visibility and sales growth, and conduct market analysis to inform strategic decisions. Building and maintaining strong relationships with key retail partners, distributors, and other stakeholders will be essential in this role, along with providing regular reports on trade marketing activities to senior management. To excel in this role, you should possess a Bachelor's degree or MBA in Marketing or a related field, along with 3-5 years of experience in trade marketing, preferably in the FMCG or retail industry. Strong communication, negotiation, and relationship management skills are crucial, as well as proficiency in Microsoft Office Suite and the ability to interpret data for actionable insights. Desired skills include experience with merchandising, knowledge of retail analytics tools, and creative problems-solving abilities. This position may require occasional travel to retail locations, trade shows, and meetings with distributors, in addition to operating in both office and fieldwork environments. If you are a proactive and results-driven individual with a passion for promoting health-focused products, we encourage you to apply for this exciting opportunity at The Indus Valley. Contact: hr@theindusvalley.in,