Trade Marketing Executive

Company Description

Blossom Inners Private Limited, an ISO 9001:2015 certified brand established in 1982, specializes in lingerie designed for the modern, sophisticated woman. As a flagship brand of Blossom Inners, the company has pioneered India’s innerwear industry through innovative products and customer trust. Today, Blossom Inners is globally recognized for its commitment to quality, comfort, and personalized service.

Role Description

This is a full-time on-site role for a Trade Marketing Executive at Blossom Inners Private Limited located in Kochi. The Trade Marketing Executive will be responsible for devising and implementing market planning strategies, analyzing market trends, and optimizing trade marketing efforts. The role also includes coordinating sales and marketing activities and effectively communicating with various stakeholders to achieve business objectives.

Qualifications

• Market Planning and Trade Marketing skills
• Responsible execution of BTL & ATL activities .
• Develop and implement retail branding strategies.
• Brand Awareness Activities
• Periodical review of cost benefit analysis of various marketing initiatives.
• Plan and execute branding activities for digital sales.
• Market research and surveys
• Analytical skills to evaluate and interpret market data
• Strong Communication skills
• Sales & Marketing experience
• Excellent organizational and time management skills
• Ability to work effectively in a team-oriented environment
• Bachelor's degree in Marketing, Business Administration, or related field