Trade Marketing Executive

Job Description: Trade Marketing Executive - Kerala

Location: Full-time, On-site Role in Kerala

Key Responsibilities:

1. Trade Marketing Strategy:

• Develop and implement trade marketing strategies to drive sales and increase market share in Kerala & Tamil Nadu
• Plan and execute trade promotional activities, trade shows, and in-store marketing campaigns.
• Coordinate with vendors, agencies, and designers to implement marketing campaigns within established timelines.

2. Retailer and Distributor Management:

• Build and maintain strong relationships with key retailers and distributors.
• Negotiate trade terms, promotional schemes, and secure optimal shelf space for product visibility
• Module/fixtures installation to capture the retail space
• Retail branding to increase the brand visitbility

3. Market Analysis and Insights:

• Conduct comprehensive market analysis to identify trends, opportunities, and monitor competitive activities.
• Provide regular reports on market conditions, Trade-sales performance, and the effectiveness of trade marketing activities.

4. Sales Support:

• Collaborate closely with the sales team to develop and implement effective sales strategies.
• Provide support to sales staff to ensure successful execution of trade marketing initiatives.

5. Brand Management:

• Monitor, audit, and evaluate the effectiveness of trade marketing campaigns, making data-driven adjustments as needed.

6. Budget Management:

• Ensuring efficient allocation of resources to maximize ROI.
• Track and report on the return on investment (ROI) of trade marketing activities.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in trade marketing, preferably in the FMCG or fashion industry.
• Strong understanding of the retail environment in Kerala & Tamil Nadu
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze market data and develop actionable insights.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Willingness and ability to travel within the assigned region as required

Job Type: Full-time

Pay: ₹300,000.00 - ₹400,000.00 per year

Work Location: In person