Team member - Brand Liva - ATL

Job Description

Designation: Executive Updated: May 11, 2025 Location: Maharashtra, India Organization: Pulp and Fibre Job Description: Brand Communication Development & Implementation – Navyasa Campaign Management: Plan, execute, and monitor marketing campaigns across various digital and traditional platforms (e.g., email, social media, print, events, etc.). Content Creation: Develop engaging and relevant content for blogs, newsletters, website, and social media to attract and engage target audiences. Market Research: Conduct market research to identify trends, customer preferences, and competitive insights, helping shape future marketing strategies. Brand Management: Ensure consistent messaging and branding across all marketing materials and communication channels. Social Media Strategy: Manage social media accounts and create content that drives engagement, awareness, and leads. Performance Tracking: Analyse the performance of marketing campaigns, using tools like Google Analytics, social media insights, and other metrics to optimize and report on results. Event Planning: Assist in organizing and promoting events, trade shows, and conferences to engage with clients and prospects. BTL Brand Activations Consumer trends : insight mining from primary markets, social media & other media Track & drive competitor activities & performance across all media (ATL, Social & Ecommerce) Create monthly reports on brand performance, impact areas, consumers trends Ensure positivity around the brands through PR and Media Relations (India and International Markets) Maintaining media relations with key media publications & agencies Ensuring brand’s visibility in media through relevant stories and advertisements. Product Development, Improvement & Protection Participate in monthly meetings with business teams to provide insights on brand performance for continued innovation and enhancements Co-ordinate with agencies to create appropriate messages for brand expansion Follow up and co-ordinate for timely execution of content across all digital platforms Strategy, Budgeting & Planning Stay current on market trends and competitor activities Formulate monthly & annual plans for building brand awareness & consideration Collate budget data for brand spends and maintain a record of the same Handle spends against budgets data with close monitoring for the function and present to Head - B&C regularly Ensure budget reconciliation is done every month Mandatory Skills: Communication Development (Concept creation, advertising brief writing, creative evaluation) Consumer Intelligence: insight mining from Primary markets Qualifications: Bachelor of Business Admin. Minimum Experience Level: 2-4 Years Report to: Vice President