Team Lead - Retention Marketing

Designation - Team Lead - Retention Marketing

Location: Gurugram

Experience: 5+ years

Department: Retention & CRM

About Lyxel&Flamingo

performance marketing, retention marketing, and data-driven customer engagement strategies

Role Overview

Team Lead – Retention Marketing

strategic planning, execution, client management, and team leadership

Key Responsibilities

Strategic Leadership & Execution

• Define and execute a

  best-in-class retention marketing strategy

  that improves customer engagement, loyalty, and revenue growth for our clients.
• Lead

  end-to-end campaign planning, execution, and optimization

  across WhatsApp, Email, Push Notifications, and in-app personalization.
• Implement

  multi-channel automation workflows

  using platforms like

  MoEngage, Clevertap, and WebEngage

  to enhance customer experience and lifecycle marketing.
• Drive

  data-driven personalization

  to create hyper-relevant customer journeys and maximize engagement.

Client & Stakeholder Management

• Act as a

  strategic advisor

  to brands on retention marketing, CRM, and customer lifecycle strategies.
• Work closely with

  brand teams, product teams, and growth marketing leaders

  to align retention efforts with business objectives.
• Present

  performance reports, insights, and recommendations

  to clients, ensuring continuous optimization.

First-Party Data & Customer Insights

• Leverage

  first-party data and customer segmentation

  to enhance targeting, personalization, and engagement.
• Work with

  data teams to analyze retention cohorts, CLTV (Customer Lifetime Value), and churn rates

  to refine strategies.
• Advocate for

  zero-party and first-party data collection strategies

  in response to changing privacy regulations (e.g., GDPR, CCPA).

Team Leadership & Growth

• Build and mentor a high-performing retention marketing team specializing in

  CRM, lifecycle automation, and engagement analytics

  .
• Stay ahead of

  industry trends, MarTech innovations, and emerging retention strategies

  to drive continuous improvement.
• Partner with cross-functional teams (Performance Marketing, Data Science, Product) to drive holistic customer engagement strategies.

Key Skills & Experience Required

Retention Marketing & CRM Expertise

• 5+ years of experience

  in

  CRM, retention marketing, and lifecycle automation

  in a

  D2C, eCommerce, Fintech, or SaaS environment

  .
• Proven

  hands-on experience with MoEngage, Clevertap, WebEngage or similar

  customer engagement platforms.
• Strong knowledge of

  email marketing, WhatsApp campaigns, push notifications, in-app messaging, and personalized app/web experiences

  .

Data-Driven & Customer-Centric Mindset

• Deep understanding of

  customer segmentation, behavioral analytics, and A/B testing methodologies

  .
• Strong ability to

  interpret data, identify insights, and drive action

  based on retention performance metrics (CLTV, repeat rates, churn reduction).
• Familiarity with

  Google Analytics, Mixpanel, Looker, or Power BI

  for campaign performance analysis.

Tech & MarTech Know-How

• Experience with

  marketing automation, audience segmentation, and customer data platform (CDP) integrations

  .
• Understanding of

  API-based integrations, webhooks, and data flows between retention platforms and CRM tools

  .
• Knowledge of

  privacy-first marketing, consent management, and first-party data activation strategies

  .

Leadership & Client Management

• Proven ability to

  manage clients, communicate strategies, and deliver measurable results

  .
• Strong

  team leadership, mentorship, and cross-functional collaboration skills

  .
• Entrepreneurial mindset with a

  passion for growth, experimentation, and innovation

  in retention marketing.

Preferred Qualifications

• Bachelor's/Master’s degree in

  Marketing, Business, Data Science, or a related field

  .
• Certification in

  MoEngage, Clevertap, or WebEngage

  is a plus.
• Experience in

  eCommerce, fintech, or subscription-based businesses

  is highly preferred.

Why Join Us?

• Opportunity to

  lead and shape the retention marketing vertical

  at a fast-growing digital agency.
• Work with some of the

  biggest brands across industries

  and drive tangible business impact.
• Be part of an

  innovative, data-driven, and customer-obsessed

  marketing team.