Team Lead

Role:

Reporting to:

Team:

Territory:

Role Objective

Own revenue and distribution in the assigned territory by managing a GT team to convert/activate small outlets and ensure repeat ordering + availability.

Key Responsibilities

A) Team Management (GT – Small Stores)

• Build and execute the

  beat plan

  for the territory; assign routes, outlet lists, and daily targets.
• Drive

  new outlet conversions

  , first-order activation, repeat orders, and outlet retention.
• Coach on pitch, objection handling, pricing/schemes, and competitor switching.
• Run daily check-ins + weekly reviews: productivity, conversion funnel, and order quality.
• Maintain discipline: attendance, reporting, outlet coverage, and target adherence.

B) Distribution, Availability, Execution

• Ensure

  availability of key SKUs

  across GT stores; prevent stock-outs and dead stock.
• Coordinate with distributor for dispatch, returns, and claims.
• Track competitor moves (pricing, schemes, visibility) and recommend counter-actions.
• Ensure basic in-market visibility (where relevant): counter-top placement, danglers, menu inclusion (HoReCa), etc.

D) Reporting & Governance

• Daily reporting on: outlet coverage, new adds, orders, secondary sales, closures.
• Maintain clean data: outlet master, customer terms, outstanding/collections.
• Forecast weekly demand for smoother supply planning.

KPIs

• Productive calls/day

  and outlet coverage % (route adherence)

• New E-category outlet conversions

  (weekly/monthly)

• Activation rate:

  % new outlets placing first order

• Repeat rate:

  % outlets reordering within 15/30 days

• Net sales from GT

  (monthly) + AOV / strike rate

• Availability:

  key SKU presence + stock-out rate

Financial Discipline

• Collections / outstanding control

  and credit compliance

• Gross margin protection

  (discounting within policy)

Candidate Profile

• 3–8 years field sales experience in

  FMCG / beverages / snacks / impulse categories

  (GT + some B2B exposure preferred)
• Proven experience managing

  a field team

  (at least 5+ people) OR strong senior sales exec ready to step up
• Strong territory planning, negotiation, distributor coordination, and execution discipline
• Comfortable working on feet, in-market 6 days/week; high follow-up intensity
• Local area knowledge, language fluency, and ability to build rapport with shopkeepers
• Two-wheeler + license; smartphone; basic Excel/CRM comfort

What Success Looks Like (First 90 Days)

• Territory mapped + beat plan running
• GT team hitting minimum coverage + conversion funnel

Clean reporting + supply coordination stabilized

If you're Interested please share your CV at Simran.bora@meshr.in or

Fill the form - https://lnkd.in/gMshNg7w