Job
Description
This role is for one of Weekday's clients Location: Gurugram JobType: full-time Requirements About the Role: We are seeking a seasoned and results-oriented Team Lead - Marketing to drive the strategic direction, execution, and performance of our marketing initiatives. This role is ideal for a high-energy marketing professional with extensive experience in leading teams, managing integrated campaigns, and driving measurable business growth. As the marketing team lead, you will play a pivotal role in shaping brand perception, fueling demand generation, and establishing scalable marketing frameworks for long-term success. Key Responsibilities: Strategic Marketing Leadership Define and implement comprehensive marketing strategies aligned with business goals. Lead annual planning and budgeting processes for marketing initiatives. Collaborate with executive leadership and cross-functional teams to align marketing efforts with overall business strategy. Campaign Management and Execution Oversee the development, execution, and performance of multi-channel marketing campaigns (digital, email, events, offline, etc.). Track performance KPIs such as ROI, conversion rates, and brand engagement metrics to ensure campaign effectiveness. Work closely with product and sales teams to support product launches and lead generation efforts. Team Leadership and Development Manage and mentor a high-performing marketing team, setting clear performance expectations and growth plans. Foster a collaborative, creative, and goal-driven work culture. Identify skills gaps and recommend training programs or hiring strategies to build team capabilities. Digital Marketing Oversight Direct SEO/SEM, content marketing, social media strategy, and marketing automation. Manage vendor relationships, including digital agencies, consultants, and media partners. Oversee website content and performance with an eye toward user experience and lead conversion. Brand and Communications Management Strengthen brand positioning through consistent messaging across all touchpoints. Manage PR initiatives, external communications, and reputation management. Guide the creation of compelling content including blogs, whitepapers, videos, and presentations. Market and Competitor Analysis Conduct ongoing market research to identify trends, customer needs, and competitive landscape. Leverage insights to refine marketing strategies and identify new business opportunities. Required Skills and Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred). 12-18 years of progressive experience in marketing roles with at least 3-5 years in a team leadership capacity. Proven success in leading B2B or B2C marketing teams and scaling marketing efforts in high-growth environments. Expertise in digital marketing, brand management, and performance marketing. Strong analytical skills with a data-driven approach to decision-making. Excellent project management, interpersonal, and communication skills. Proficiency with marketing tools and platforms such as HubSpot, Google Analytics, AdWords, and CRM systems.
