At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.
The Opportunity
As a Marketing Strategy and Delivery Lead of the Alliances Marketing support team, you will drive strategic marketing alignment and operational excellence across alliance campaigns, leading a high-performing team to execute compliant, data-driven programs. You’ll play a pivotal role in optimizing performance insights, managing capacity and risk, and ensuring campaign delivery is aligned with stakeholder priorities and firm-wide objectives.
Responsibilities
Team Leadership
- Lead, mentor, and develop the marketing team
- Maintain process documentation, quality frameworks, and approval workflows
- Drive adoption of standardized campaign tools and templates
- Manage team utilization and capacity
Escalation, Capacity & Quality Management
- Proactively manage escalations and workstream blockers, ensuring service reliability and stakeholder confidence.
- Align with Marketers on delivery health, performance concerns, and evolving team needs.
- Monitor and report on capacity constraints, surfacing support gaps and working with leadership on resourcing strategies.
- Assist team members with prioritization, understanding timelines and ensuring timely delivery
Campaign Strategy and Governance
- Understand overall marketing strategy and how specific campaigns align with the strategy
- Provide insight and coaching to team members, as needed, to ensure campaign assets are aligned with objectives and strategic directives.
- Understand branding, legal, and independence requirements and assist team members in navigating review processes, ensuring required stakeholder groups are properly consulted
Performance and Pipeline Insights
- Understand performance measurement strategy, including alignment of marketing KPIs with Alliance Operations dashboards for impact analysis
- Assist team members with transforming campaign performance insights into operational and executable marketing tactics to address performance gaps
- Understand the interaction of marketing with other stakeholder groups (e.g. sales and alliance teams) and assist team in tracking buyer acquisition and lead movement
Job Requirements And Preferences
Background & Experience:
- 8-10 years in marketing, campaign management, or digital communications
- 6+ years in leadership roles with global stakeholder alignment
- Experience working with a strategic alliance marketing organization at another Big 4 firm or in a marketing role within one of PwC’s strategic Alliances
- Documented history working within a business-to-business market strategy
- Experience working in a highly matrixed environment with multiple products, preferred
Education
and Qualifications:
Bachelor’s degree
Language:
English (Oral & Written)
Tools Proficiency
- High proficiency in Salesforce, Einstein Analytics, Marketing Cloud, Workfront
- Strong knowledge of branding/compliance (JBR, OFRO) in a corporate setting
- Experiencing leveraging ChatGPT for content creation and daily tasks
Soft Skills
- Strategic leadership and stakeholder influence: Demonstrates strong decision-making, executive communication, and the ability to align cross-functional teams around alliance priorities and operational goals.
- People management and operational agility: Leads teams with clarity and empathy, manages escalations, and drives continuous improvement in a dynamic, fast-paced environment.
