Strategy Associate

The Strategy Associate supports the GTM (Go-to-Market) team in executing strategies for launching new products or services into the market. This entry-level role involves assisting with various aspects of launch, working closely with managers and cross-functional teams to ensure smooth implementation. Key responsibilities include:

Phase One:

• Market Research and Analysis: Assist in conducting market research to gather data on customer needs, market trends, competitive landscape, and potential opportunities for the product or service.
• GTM Strategy Development: Contribute to the development of go-to-market strategies by helping outline target markets, positioning, pricing, channels, and promotional activities to support successful launches.

Phase Two:

• Launch Planning and Execution: Support the planning and execution of product or service launches, including helping with timelines, resource coordination, and activities across channels like marketing campaigns, sales enablement, and partner onboarding.

Phase Three:

• Performance Tracking and Optimization: Help monitor GTM performance by collecting metrics and KPIs, analyzing data, and providing insights to refine strategies for improved results.
• Budget Management: Assist in developing and tracking the GTM budget, monitoring expenses, and ensuring resources are allocated efficiently under managerial guidance.

Others:

• Cross-Functional Collaboration: Work with various teams such as product management, marketing, sales, customer success, and operations to support cohesive GTM execution.
• Team Support: Contribute to the GTM team by executing assigned tasks, collaborating with colleagues, and helping achieve team goals under the direction of senior leaders.

The Strategy Associate role is essential for supporting successful product launches and contributing to market adoption and revenue growth. It requires strong analytical skills, attention to detail, teamwork, and a basic understanding of market dynamics and customer needs.

Candidate Requirements:

1. Should have completed BBA/MBA/PGDM degree
2. Should possess minimum 1 year of experience
3. Should be based out of Mumbai