Strategist

🎯 ROLE PURPOSE To plan, design, and continuously optimize all strategies for IWLD — including content strategies, course calendars, sales funnels, competition mapping, team building plans, and annual growth roadmaps. This role requires a high-intelligence, fast-thinking, planning-obsessed person who loves mapping, plotting, structuring, fixing problems, and creating detailed strategy sheets. The strategist must think like Sumeet Sir, understand IWLD deeply, and become the brain behind planning. 🔥 KEY RESPONSIBILITIES 1️⃣ Content Strategy (Major Responsibility) Find references for content across all platforms. Convert ideas into scripts (you will be trained by Sir). Build monthly & weekly content calendars. Plan reels, YouTube videos, podcasts, shorts, and long-form content. Create sheets for each type of content. Study trends daily and update strategy instantly. Understand what type of content brings sales, engagement, and virality. 2️⃣ Course & Challenge Strategy (Very Important) Strategist must: Plan year-long course calendar with themes, timings, and funnels. Suggest new course ideas based on market demand. Build strategy for: ✔ 7 Days No Food ✔ 14 Days ✔ 40 Days ✔ 25 Days No Carbs ✔ 180 Days Challenge and other courses Create marketing angles, storytelling ideas, content hooks. Work with Sir to finalize course structure and worksheets. Build launch strategy for each course. 3️⃣ Sales, Funnel & Growth Strategy Identify how content should convert into leads. Build scripts for sales pages, funnels, reels. Plan urgency, scarcity, pricing windows. Analyse what is working / what is not. Suggest new funnels, new sales ideas. 4️⃣ Research, Competitor Analysis & Industry Trends Strategist must continuously track: Top competitors in India & globally Trends in weight loss industry Social media platform updates (IG, YT, podcasts) Viral content formats Success patterns in similar industries Then create weekly strategy enhancement reports. 5️⃣ Company-Wide Strategy Planning Strategist must help build strategy for: Content team Sales team Teaching team Research team Recruitment & HR Podcast planning Automation and AI Social media channels (IWLD, RL, SK, Team members) Each team will receive a separate strategy document built by the strategist. 6️⃣ Attend All Key Meetings with Sumeet Sir Attend management meetings Take structured notes Convert notes into actionable strategic plans Modify strategies quickly based on Sir’s feedback This is a high-learning, high-visibility seat. 7️⃣ Rapid Strategy Adjustment (Must-Have Ability) If something is NOT working: Strategist must NOT wait Must not get stuck Must instantly modify the plan Must release a new strategy to the team the same day This requires: ✔ Fast decision-making ✔ No fear of making changes ✔ Real-time agility 8️⃣ Documentation & Sheet Management Strategist must be excellent with: Google Sheets Google Docs Planning folders Strategy calendars Monthly/weekly plans Content matrices Course strategy sheets Competition analysis grids Everything must be well-organized on Drive. 9️⃣ Department Coordination Strategist must coordinate with: Videographer Editors Accountability partners (both) Marketing team Sales team Research team Recruitment and other teams They will become the main brain behind departmental alignment. 🔟 Recruitment & Team-Building Strategies Strategist will: Suggest hiring needs Create hiring strategy sheets Work with HR to onboard right candidates Understand team weaknesses & strengths Help Sir build stronger teams ⭐ DAILY RESPONSIBILITIES Research trends Collect references Plan scripts with Sir & accountability partner Update daily content calendars Track content performance Review competitor content Attend meetings Convert discussions into strategic sheets Support the accountability partner with strategy inputs ⭐ WEEKLY RESPONSIBILITIES Prepare weekly strategy review Identify low-hanging fruits Sir should execute first Update weekly course strategy Prepare weekly content performance analysis Adjust plans as required Suggest new ideas for content & sales ⭐ MONTHLY RESPONSIBILITIES Create monthly strategy calendar Finalize course calendar for upcoming month Prepare monthly growth report Update SOPs Present updated strategy to Sir Track entire company’s performance vs goals ⭐ SKILLS REQUIRED Strategic Skills ✔ Strong planning & plotting ability ✔ Logical & analytical thinking ✔ High intelligence ✔ Ability to connect dots quickly ✔ Fast problem-solving ✔ Strong research skills Content Skills ✔ Deep knowledge of Instagram & YouTube ✔ Ability to find strong references ✔ Script structuring (training will be provided) ✔ Understanding of hooks, storytelling, viral patterns Business Skills ✔ Funnel thinking ✔ Calendar planning ✔ Competitor analysis ✔ Understanding of course planning ✔ Team coordination Soft Skills ✔ Calm & composed ✔ Loyal & trustworthy ✔ Fast learner ✔ Proactive ✔ No ego ✔ High discipline ✔ Very organized ⭐ KPIs (Key Performance Indicators) Quality of weekly & monthly strategies Accuracy of trend forecasting Strategy-to-execution success rate Course launch success Content performance improvement Quality of competitor analysis Team alignment score Responsiveness & flexibility Speed of strategy adjustments Reduction in workload for Sir