Strategist

Role Overview: You are a skilled, user-centred strategist and insight-driven designer who is empathetic, curious, and fluent in understanding end-to-end customer journeys. You translate complex concepts into simple, actionable, and innovative solutions, creating clear opportunities for strong product and service experiences. Thriving at the intersection of data, technology, place, and creativity, you balance logic and design to enhance people's experiences in the digital and physical world. You excel at seeing opportunities in ambiguity, deconstructing challenges, and devising better ways forward. Inspired by business innovation and emerging technologies, you remain focused on solving current brand and user needs. Collaboration is central to your approach as you partner across disciplines to design, deliver, and optimize meaningful solutions. Key Responsibilities: - Work directly with clients to define opportunities and problems, building trusted relationships and aligning strategies with their goals. - Develop and present world-class, insight-led strategies, including research analysis, experience briefs, customer journeys, roadmaps, workshops, and retail strategies, from conception through launch and optimization. - Collaborate closely with multidisciplinary teams to develop engaging, effective, and measurable outcomes. - Challenge clients and peers to think differently, bridging business challenges with brand and customer needs to deliver innovative, human-centred solutions. Qualifications Required: - 15+ years of experience in creating human-centred design, service design, and experience strategies, preferably for clients in the lifestyle sector (retail, hospitality, entertainment, etc). - Experience in progressive, creatively-driven environments that integrate strategy as a core part of the design process. - Proven track record in developing strategies such as customer journeys, archetypes, experience briefs, and strategic POVs that translate into solutions across digital and physical channels. - Strong ability to conduct research, synthesize insights, and design engaging workshops that guide teams and clients toward actionable outcomes. - Excellent communicator with the ability to craft compelling presentations, proposals, and narratives. - Collaborative and entrepreneurial, comfortable navigating ambiguity and iterating quickly across multiple workstreams. - Empathetic, analytical, and responsive to feedback, infusing behavioural insight and design research methodologies into all stages of work. Additional Details of the Company: At Gensler, life is as important as work. From internal design competitions to Wellbeing Week, the offices reflect diverse interests. The company encourages a healthy and balanced life with comprehensive benefits including medical, dental, vision, wellness programs, paid holidays, and paid time off. Additionally, Gensler offers professional development opportunities through reimbursement for certain professional licenses, renewals, exam fees, and tuition for eligible programs or classes. Professional development programs are viewed as strategic investments in the future.,