15 Customer Journeys Jobs

You are seeking an experienced Adobe Journey Optimizer Consultant to join our team in Bengaluru (Hybrid model). As an expert in Adobe Journey Optimizer, your role will involve providing solution consulting to clients aiming to adopt the Adobe Experience Cloud and support business transformation. This position combines pre-sales and solution implementation responsibilities, demanding a deep technical platform understanding and practical marketing activation experience. Your contributions as an Adobe Journey Optimizer Specialist will encompass three key areas: 1. Pre-sales Support - Collaborating closely with growth, alliances, and client service teams to expedite the sales process and onboard satisfied clients. This includes defining marketing technology strategies, roadmaps, budgets, and drafting proposals and Statements of Work (SoWs). 2. Solution Implementation - Engaging with clients on product implementations to assist them in defining solutions and accelerating delivery. You may act as a product owner or support a client product owner in large-scale implementations and transformation programs. 3. Internal Capability Enablement - Partnering with internal teams to drive practice growth through knowledge sharing, service definition, training, and partner certification. In this role, you will be actively involved in hands-on delivery of solutions, serving as a functional lead on significant implementations. Accountable to a program leadership team, you will drive successful Journey Optimizer implementations, business enablement, and migration/marketing activation work packages related to marketing technology. Your success will hinge on your resilience, decisiveness, and unwavering commitment to leading solution delivery efforts. While flexibility is crucial, your daily responsibilities are expected to include: - Organizing and facilitating discovery and business requirement gathering workshops - Crafting Business Requirement Documents (BRDs), Epics, and Stories - Defining solution and technical architecture - Managing business objectives and requirements throughout delivery, coordinating dependencies and priorities across multiple teams - Supervising acceptance testing and issue resolution - Collaborating with strategy and planning teams to outline marketing activation use cases that capitalize on solution capabilities and Accenture best practices - Leading marketing activation teams in delivering use cases, customer journeys, and campaigns Qualifications required for this role include: - At least 2 years of experience and expertise with Adobe products - A minimum of 1 year of hands-on experience working with Adobe Journey Optimizer - Bachelor's degree or equivalent,

As a Functional Consultant in Core Banking at PSPL Soft Pvt Ltd in Erode, you will play a crucial role in enabling digital transformation for banks worldwide. With your expertise in branch banking operations and a deep understanding of customer onboarding, KYC, transactions, treasury, and branch ops, you will bridge the gap between business requirements and technology solutions. Your key responsibilities will involve acting as a liaison between client business teams and internal technical teams, translating and documenting business requirements, providing domain expertise in branch banking operations, supporting solution design, participating in client meetings and solution demos, and guiding internal teams with domain knowledge. To excel in this role, you must have at least 5 years of experience in retail/branch banking operations, possess deep functional knowledge in customer journeys and banking products, demonstrate strong communication skills, show keen interest in technology, and have the ability to work collaboratively across teams and time zones. It would be advantageous if you have exposure to Core Banking systems, experience in banking transformation projects, and a basic understanding of software lifecycle processes. By joining PSPL Soft, you will have the opportunity to work on cutting-edge banking transformation projects, gain onsite exposure in emerging financial markets, collaborate with cross-functional tech and domain teams, and contribute as a domain expert in the IT landscape. If you are a banking professional looking to transition into the world of IT consulting and are passionate about redefining banking operations, we encourage you to apply for this full-time, permanent position. Embrace this opportunity to redefine banking from inside the branch to the heart of code. Apply now and take the leap towards a rewarding career at PSPL Soft.,

Job Description: As a Strong Web Analytics resource with expertise in Google Analytics 4, Adobe Analytics, and AEP WebSDK Implementation / CJA, you will play a crucial role in assisting clients to enhance their online presence. Your responsibilities will include helping clients comprehend how to optimize their online customer interactions, develop segmentation strategies, marketing funnels, and customer journeys to gain insights into pain points and boost business performance. Additionally, you will be required to possess a solid understanding of web analytics principles and best practices, as well as experience in configuring and deploying website tagging and analytics tools to support website personalization and improve customer experience. Key Responsibilities: Your role will entail showcasing your technical prowess by leading client discussions, understanding requirements, and assisting in creating Business Requirement Documents (BRD). You will be expected to design, implement, and quality assure 1st party tracking solutions using Tag Management Systems like Google Tag Manager, Tealium iQ, and Adobe Launch. Moreover, your expertise should extend to designing, implementing, and quality assuring the implementation of 3rd and 2nd party tracking via multiple Tag Management Systems. Familiarity with Javascript (Vue and React frameworks), HTML, and CSS will be beneficial in designing custom data layer JSON objects for various digital touchpoints. Your deliverables will also include generating actionable insights from web analytics data, analyzing media campaigns, and understanding attribution modeling for informed media buying decisions. Insight Generation: Working with prominent brands, you will be responsible for delivering strategic insights that drive performance improvement. Your tasks will involve in-depth analysis of web analytics data, media campaigns, and understanding the impact of attribution modeling on media buying decisions. Data Science and Digital Analytics: Your role will require critical thinking and statistical analysis to address business and customer issues, identify opportunities, and drive business outcomes. You will use statistical analyses to understand online behavior and contribute to strategy development for website and digital media enhancements. Product Development: Part of your responsibilities will involve refining the insight proposition for clients to ensure the delivery of top-notch services. Skills Required: The ideal candidate should possess excellent communication skills, the ability to simplify complex concepts, and proficiency in tag management solution designs. Extensive experience in deploying and developing tracking solutions, analytical skills, statistical testing capabilities, and the ability to manage multiple tasks simultaneously are crucial. Proficiency in Adobe Analytics, Google Analytics, offline data analysis, and online data analysis for CRO and hypothesis generation is necessary. A strong command over SQL, Google Bigquery, Python, and statistics is also expected. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent,

As a member of the Bounteous x Accolite team, you will be responsible for developing, executing, and optimizing personalized, multi-channel marketing campaigns utilizing Salesforce Marketing Cloud (SFMC). Your role will involve leveraging various SFMC modules like Email Studio, Journey Builder, Audience Builder, Automation Studio, and Mobile Studio to create targeted marketing initiatives. It will be crucial to ensure the timely execution of marketing campaigns, including audience segmentation, email scheduling, and A/B testing. You will play a key role in managing and maintaining customer data to ensure proper segmentation for targeted campaigns. Utilizing SQL, AMPscript, and Data Extensions within SFMC will be essential for enhancing personalization and automation. Furthermore, you will be tasked with developing customer journeys and lifecycle marketing campaigns using Journey Builder and Automation Studio. Your expertise will be instrumental in implementing dynamic content and personalization strategies to enhance engagement and conversion rates. Additionally, you will work towards improving marketing efficiency through trigger-based automation and AI-driven recommendations. As the SFMC subject matter expert, you will provide guidance and training to internal teams, ensuring they stay updated on SFMC best practices, new features, and industry trends. Collaborating with Campaign Architects, you will support platform configuration, development, optimization tasks, and enforce best practices. Your responsibilities will also include providing campaign QA, testing, and deployment support to other developers, campaign specialists, and QA resources. Working closely with the project management team, you will manage workflow and deadlines across multiple simultaneous campaign projects and change controls. Your qualifications should include a Bachelor's degree in Computer Science, a related business or technology field, or equivalent work experience. A minimum of 5 years of experience in a Software Development role working with data-driven applications is required. Proficiency in SFMC (Email Studio, Journey Builder, Automation Studio, etc.) is essential, along with strong knowledge of email marketing, automation, and CRM integration. Strong analytical, problem-solving, and project management skills are necessary for this role. You should have the ability to work cross-functionally, manage multiple projects simultaneously, and be experienced in relational database systems and writing SQL queries. Familiarity with JavaScript, JSON, and XML is beneficial. Experience with HTML, MJML, CSS, and responsive email coding is a plus. Preferred qualifications include agency experience, knowledge of client-facing roles, and familiarity with agile project management methodologies. Excellent oral and written communication skills are required for effective collaboration within the team. Additionally, familiarity with other industry-leading campaign orchestration platforms such as Salesforce Marketing Cloud, SAS, Redpoint, Oracle, or similar is advantageous. Preferred certifications such as Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant, and Google Analytics Certification will be considered a plus for this role.,

As a Digital Marketing Specialist with 4+ years of experience in Ads (Ecommerce), you will be responsible for planning, executing, and optimizing performance campaigns across Meta Ads & Google Ads for our D2C e-commerce brand located in Mohali Phase 8B. Your role will involve managing and mentoring a small marketing team to deliver high-ROI campaigns, building, monitoring, and scaling campaigns focused on sales conversion, driving customer acquisition & retention for D2C sales channels, analyzing data & performance metrics to make ROI-driven decisions, and collaborating closely with product & creative teams for campaign success. We are seeking a candidate with 4+ years of experience in digital marketing, with proven team management skills, and a background in E-Commerce and D2C brands. The ideal candidate will have a strong track record in sales conversion campaigns, hands-on experience with Meta Ads Manager, Google Ads, Shopping Ads, Remarketing, and Performance Max campaigns, an understanding of marketing funnels, CRO (conversion rate optimization), and customer journeys, as well as excellent analytical skills with proficiency in Google Analytics & reporting tools. By joining our team, you will have the opportunity to own and grow the performance marketing function in a fast-paced, high-growth D2C brand. You will enjoy creative freedom and performance-driven rewards. If you are interested in this exciting opportunity, please send your CV & portfolio to careers@millionskart.com or DM (9875968519) with the subject "Digital Marketing Specialist - E-Commerce".,

Do you want to be a part of an inclusive team that is dedicated to developing innovative therapies for patients At Astellas Pharma Inc., we are focused on creating and delivering cutting-edge new medicines to patients and physicians every day. If you are passionate about making a difference in the healthcare industry, then you belong with us! Astellas Pharma Inc. is a global pharmaceutical company operating in over 70 countries worldwide. Our mission is to translate innovative science into medical solutions that provide value and hope to patients and their families. By prioritizing unmet medical needs and conducting business with integrity, we strive to enhance the health of individuals across the globe. To learn more about Astellas, please visit our website at www.astellas.com. The position available is located in Bengaluru and will involve some on-site work. As an Adobe Experience Cloud Platform Engineer within the Adobe Platforms chapter, your role is crucial in driving our digital initiatives forward within our agile organization. Your responsibilities will include designing and implementing innovative, enterprise-grade digital marketing solutions based on Adobe and other Digital Experience platforms. The primary focus of this role is to create personalized omnichannel experiences for healthcare professionals (HCPs) by orchestrating customer journeys, collaborating with internal and external stakeholders, and leveraging technical expertise aligned with enterprise capabilities. Our agile operating model, which includes Digital Capability for skill enhancement and Digital Execution for mission-aligned collaboration, provides a unique opportunity for you to balance cutting-edge digital marketing solution delivery with the development of specialized expertise. In this position, you will be responsible for designing, developing, and deploying web solutions, customer journeys, and deriving insights from data to deliver personalized omnichannel experiences to HCPs using Adobe suite of products and other digital experience platforms. You will work closely with stakeholders to translate requirements into scalable digital marketing solutions, manage multiple projects simultaneously, and stay abreast of technological advancements, making your role pivotal for driving transformative digital impact within the enterprise. You will have the chance to implement innovative solutions and work with cutting-edge technologies in your field, positioning you at the forefront of digital marketing advancements. Some of the key responsibilities of this role include developing and leading digital marketing capabilities using Adobe Experience Cloud products, translating business needs into technical solutions, acting as the main point of contact for business and platform engineers, collaborating with cross-functional teams to deliver exceptional digital experiences, monitoring performance and optimizing solutions, ensuring security and compliance, reporting on system use, problem-solving, and maintaining the highest quality standards in work delivered. The qualifications required for this position include a Bachelor's or Master's degree in a relevant field such as Computer Science, Engineering, Data Science, or Business Administration, along with over 10 years of experience in Information Technology. Additionally, you should have strong knowledge and hands-on experience with Adobe Experience Manager, Microsoft Dot.Net, Adobe Real Time CDP, Marketo, Adobe Analytics, and other marketing-related technology platforms. Experience in delivering external-facing websites, defining customer journeys, and working with integration technologies is essential. Strong analytical, communication, collaboration, and project management skills are also necessary for this role. If you are looking to be part of a dynamic team that is dedicated to making a difference in the healthcare industry through innovative digital solutions, this role at Astellas may be the perfect fit for you. Join us in our mission to turn innovative science into value for patients and communities worldwide. Astellas Global Capability Centres (GCCs) play a strategic role in enhancing our operational efficiency, resilience, and innovation potential. Guided by our shared values and behaviors, the GCCs are critical enablers of Astellas" strategic priorities and commitment to delivering value through innovative science. We offer a hybrid working solution that allows for a balance between office and remote work, promoting a productive work environment for all employees. Astellas is dedicated to equality of opportunity in all aspects of employment, including Disability/Protected Veterans.,

About the Opportunity: As a Deputy Manager in Customer Lifecycle Management at MakeMyTrip based in Gurugram, you will be an integral part of the Marketing function. This function is dedicated to enhancing brand visibility, acquiring customers, and increasing engagement through targeted campaigns. The Customer Lifecycle Marketing (CLM) team, under which you will be working, is focused on developing strategies and implementing activities throughout the customer journey, encompassing onboarding, engagement, retention, and loyalty-building efforts to foster stronger relationships and boost the lifetime value of the customer base. About the role: Joining the CLM team as an Assistant Manager, your primary responsibilities will include executing tailored lifecycle campaigns, optimizing customer touchpoints, and capitalizing on cross-selling and up-selling opportunities. Your role will play a significant part in enhancing customer engagement, improving retention metrics, and maximizing the overall lifetime value of customers. What will you be doing: - Campaign Management: You will be responsible for conceptualizing, designing, and implementing marketing campaigns aimed at enhancing engagement, retention, and loyalty within the designated customer base. - Data Analysis: Utilize data analysis techniques to extract valuable insights into customer behavior, preferences, and trends. This involves utilizing tools like Excel and SQL to analyze extensive datasets, identify patterns, and spot growth opportunities. - Segmentation & Targeting: Develop and manage customer segmentation and targeting strategies to optimize the customer journey and enhance customer experience. - Customer Journeys: Enhance customer journeys by streamlining processes, reducing interactions, and improving communication efficiency through automation and other CLM tools. Qualification & Experience: The ideal candidate should hold an MBA from a reputed institute and possess a minimum of 2-4 years of hands-on experience with web analytics tools such as Adobe Analytics or Google Analytics, as well as CRM tools like MoEngage, WebEngage, CleverTap, among others. Key Success Factors for the Role: - Excellent communication and presentation skills. - Strong problem-solving abilities with meticulous attention to detail. - Ability to collaborate effectively in a cross-functional team environment.,

As a Digital Marketing Specialist specializing in Meta Ads and Google Ads, you will play a crucial role in leading performance campaigns for our direct-to-consumer (D2C) e-commerce brand. Located in Mohali Phase 8B, with at least 4 years of experience in ads within the e-commerce industry, you will be responsible for planning, executing, and optimizing campaigns across Meta Ads and Google Ads. You will also oversee a small marketing team, guiding them to deliver high-ROI campaigns and focusing on driving customer acquisition and retention for D2C sales channels. Your primary responsibilities will include building, monitoring, and scaling campaigns that prioritize sales conversion, analyzing data and performance metrics to make ROI-driven decisions, as well as collaborating closely with product and creative teams to ensure campaign success. To excel in this role, you should possess at least 4 years of digital marketing experience with a proven track record in team management, particularly within E-Commerce and D2C brands. Hands-on experience with Meta Ads Manager, Google Ads, Shopping Ads, Remarketing, and Performance Max campaigns is essential, along with a solid understanding of marketing funnels, conversion rate optimization (CRO), and customer journeys. Furthermore, you should have excellent analytical skills, proficiency in Google Analytics and reporting tools, and a strong focus on sales conversion campaigns. By joining our team, you will have the opportunity to take ownership of and grow the performance marketing function in a fast-paced, high-growth D2C brand. You will enjoy creative freedom and performance-driven rewards, making this an exciting opportunity for your career advancement. If you are ready to contribute your expertise and passion to our team, we encourage you to apply by sending your CV and portfolio to careers@millionskart.com or by contacting us via DM at 9875968519 with the subject "Digital Marketing Specialist - E-Commerce.",

As a Technical Writer at Asite, you will be responsible for developing clear, concise, and user-focused documentation for the B2B SaaS platform. Your role will involve collaborating with various teams including product managers, business analysts, engineers, designers, and customer success teams to translate complex technical concepts into easy-to-understand resources for both technical and non-technical users. This critical role aims to help customers understand and derive value from the product through various forms of documentation such as API guides, onboarding manuals, in-app help, and product release notes. Your responsibilities will include creating and maintaining high-quality documentation such as user guides, API docs, knowledge base articles, in-app help, and release notes. You will translate product features into intuitive content for different types of users and collaborate closely with internal teams to gather product knowledge and workflows. Additionally, you will be involved in developing content strategies for documentation portals and support sites to enhance usability and findability, ensuring consistency and logical flow in the information architecture of documentation. You will also review and edit content created by other team members to maintain a unified voice and tone, staying updated with product changes and proactively updating documentation in sync with releases while continuously improving the process. The ideal candidate for this role should have a minimum of 2-5 years of experience in SaaS solutions and possess strong writing and editing skills, with the ability to simplify complex concepts. Experience with documentation tools such as Intercom or similar, familiarity with API documentation (Swagger/OpenAPI) and developer-focused content, as well as a strong understanding of SaaS products, user personas, and customer journeys are desired. You should be able to manage multiple tasks and priorities in a fast-paced environment, demonstrate excellent teamwork skills, and have a proactive attitude towards improving processes. About Asite: Asite's vision is to connect people and help the world build better. Their platform enables organizations working on large capital projects to collaborate, plan, design, and build with seamless information sharing across the entire supply chain. Asite SCM and Asite PPM are their supply chain management and project portfolio management solutions, respectively, designed to provide shared visibility of capital projects through a common data environment. Asite aims to enable organizations to build digital engineering teams that can deliver digital twins and improve construction processes. This is a full-time position at a mid-level experience, within the Product Management function, in industries such as Information Services, Information Technology and Services, Management Consulting, Internet, and Computer Software. Asite is headquartered in London with regional offices in various locations including New York, Houston, Riyadh, Dubai, Sydney, Hong Kong, and Ahmedabad, India. To apply for this position, please share your resume with Asite at careers.india@asite.com.,

At SpotDraft, we are dedicated to simplifying the contract management process for high-growth companies like PhonePe, Chargebee, Unacademy, Meesho, and Cred. Our innovative platform not only makes contracting fast and easy but also stress-free. We understand that time is money, and our goal is to help legal teams save 10 hours a week and close deals 25% faster. As a Strategic Planning & Execution leader, you will collaborate with the VP to define, implement, and monitor organization-wide strategic initiatives. You will play a key role in leading quarterly and annual planning processes and translating them into actionable plans. Tracking KPIs and team performance through dashboards and structured review mechanisms will be a crucial aspect of your role. Your responsibilities will also include owning the operating rhythm of the Customer Success (CS) team, managing OKRs, reviews, and forecasts. You will act as a bridge between the CS team and cross-functional partners such as Sales, Product, and RevOps. Additionally, you will represent the VP in internal meetings and drive follow-ups across teams. In terms of Project Incubation & Special Initiatives, you will be tasked with identifying and nurturing ideas that have the potential to evolve into impactful programs. Launching MVPs and spearheading special projects aligned with CS org priorities will be part of your portfolio. Furthermore, you will develop business cases for new ideas, process enhancements, and customer-centric endeavors. Your role will also involve equipping the CS team with tools, automations, and processes to enhance efficiency and quality. You will promote internal adoption of AI, workflows, and automation tools while establishing documentation, systems, and playbooks for long-term scalability. We are seeking candidates with at least 3 years of experience in a strategic, operational, or customer-facing role within SaaS or high-growth startups. Exceptional communication and stakeholder management skills are essential, along with the ability to navigate strategy decks, spreadsheets, and customer interactions. A proactive approach to problem-solving, familiarity with CS metrics, customer journeys, and revenue drivers are key qualifications. An MBA is desirable but not mandatory; we value curiosity and execution above all. Join SpotDraft for the opportunity to collaborate with brilliant teammates in the legal tech industry, expand your network by engaging with top founders, investors, and industry leaders, and make a real impact by taking ownership of projects. Our core values revolve around delighting customers, transparency, audacity, prioritizing outcomes, elevating each other, being passionate, taking ownership, and continual improvement. Rest assured that all personal data shared during the recruitment process will be treated with the utmost confidentiality and used solely for hiring purposes, ensuring compliance with applicable data protection regulations.,

As a Director - Brand Strategy at LIQVD ASIA, your role involves leading a part of the Brand Strategy team, managing a team of account managers, and collaborating with other team members and agency groups to provide innovative solutions to clients in areas such as Website and App Design, Social Media, Content, Campaigns, Media & Search Marketing, and other Web and App Solutions. You will be responsible for building and maintaining strong relationships with clients, understanding their businesses on a fundamental level, and ensuring agency efforts support their overall business goals and objectives. To excel in this role, you must be a highly motivated self-starter, passionate about the industry, and focused on client satisfaction. You should have the ability to articulate complex ideas to clients, understand profitability and business numbers, and be committed to delivering quality work. Additionally, you should possess a Masters/Bachelors degree with 10-15 years of relevant experience in strategic planning, preferably within a digital marketing agency. Strong knowledge of online marketing tools, project management skills, and expertise in building customer journeys and brand narratives are essential qualifications for this position. The ideal candidate for this role is a problem solver, a fantastic team leader, and a go-getter who constantly strives to improve their position and department. You should have a proven track record of crafting successful, ROI-driven digital strategies and handling performance-heavy business in categories like BFSI and Real Estate. Proficiency in Microsoft Office and project management tools, along with excellent communication, presentation, and client management skills, are also required. Joining LIQVD ASIA offers you a great salary, a secure working environment, and the opportunity to become an integral part of a cutting-edge agency that is focused on growth. You will work with an international, talented, and dedicated group in a casual atmosphere with professional standards. LIQVD ASIA values forward-thinking, respect, collaboration, high-energy, and fun, and is dedicated to delivering success through its exceptional professionals in marketing, creative, and technology functions. If you are passionate about digital marketing and looking to work with a dynamic team, apply now to be a part of LIQVD ASIA's innovative and creative work environment.,

As a Lead Technical Consultant, you will be an integral part of the Salesforce Software development lifecycle. Your responsibilities will encompass various stages such as estimating, technical design, implementation, documentation, testing, deployment, and support of applications tailored for our clients. Working within a team setting, you will collaborate closely with solution architects and developers to translate wireframes and creative designs into functional requirements and further into technical design. Your main responsibilities will include: - Collaborating with cross-functional teams to gather requirements and translating them into technical specifications. - Following best practices to develop web templates, web and triggered campaigns in Personalization Studio based on business use cases. - Implementing Einstein recipes for displaying content and product recommendations through Interaction Studio. - Creating and managing a Sitemap to capture user interactions utilizing Personalization Studio. - Developing Email templates using content blocks/HTML and cloud pages with SSJS/AMPSCRIPT for addressing various business scenarios. - Analyzing and segmenting audiences according to business criteria via Automation Studio and advanced filtering with SQL. - Understanding components essential for personalization experiences like Audience ETL, Catalog Objects, Categories, and cross-experience segments. - Designing cross-experience segments to target users across multiple channels and experiences for cohesive customer interactions. - Implementing personalized customer journeys within Salesforce Interaction Studio to deliver targeted, dynamic, and relevant experiences across digital channels. - Utilizing Interaction Studio to create customer segments based on behavioral data, demographics, and other relevant factors. - Developing targeted marketing campaigns to engage specific customer segments and drive desired actions. - Monitoring and analyzing customer interactions and campaign performance within Interaction Studio. - Generating reports and insights to evaluate the success of personalized campaigns and suggesting optimizations. Your role as a Lead Technical Consultant will be pivotal in ensuring the successful execution of projects and delivering personalized experiences that enhance customer interactions and drive business growth.,

What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience:Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution. Technical Skills:Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills:Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills:Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration:Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency:Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset:Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys:Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management:Experience in supporting referral programs to increase customer loyalty. Problem-Solving:Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge:Understanding of the latest trends and best practices in retention marketing. Innovation:Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination:Experience in collaborating with other marketing teams. Adaptability:Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.

Collaborate with development teams to create clear and actionable user stories and acceptance criteria. Prioritize features, enhancements, and bug fixes to ensure delivery of business value. Serve as the main point of contact between stakeholders and development teams. Gather and prioritize customer feedback to improve digital experiences. Continuously engage with stakeholders to refine and adjust the product roadmap based on feedback and changing priorities. Conduct product demonstrations and facilitate user acceptance testing. Work closely with the engineering team to deliver features and functionalities on time. Collaborate with UX/UI teams to improve the customer journey.

You will be responsible for managing and maintaining the leads database, ensuring data accuracy and confidentiality at all times. Your role will involve maintaining, updating, and cleaning leads data in Excel and Google Sheets, distributing leads to team members, and tracking follow-up status. You will be generating reports on leads progress and team performance, coordinating with stakeholders to resolve data-related issues, and assisting in optimizing the lead management process for better efficiency. To excel in this role, you should have proven experience in working with Excel and Google Sheets, possess strong organizational and communication skills, and be able to manage multiple tasks effectively. Attention to detail, problem-solving skills, and a proactive approach are essential qualities for success in this position. Prior experience in CRM or lead tracking environments, a basic understanding of sales pipelines or customer journeys, and knowledge of Google Workspace tools are preferred qualifications. This is a full-time, permanent position based in Nagpur with a flexible schedule and day shift. If you are a detail-oriented individual with a knack for data management and a proactive attitude towards ensuring accurate and timely lead tracking, we encourage you to apply for this role.,