Adobe Customer Journey Analytics Developer

4 - 8 years

0 Lacs

Posted:18 hours ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: You are an accomplished Adobe Customer Journey Analytics (CJA) developer with a strong analytical and engineering focus, joining the Marketing Optimization team. Your collaboration with business stakeholders, data science & analytics, and architecture teams will lead to engineering robust & innovative solutions and delivering insightful omni-channel analyses. Your primary responsibilities include building quality-proof advanced dashboards, generating data-driven insights, and formulating recommendations for optimizing key customer journeys. Key Responsibilities: - Engineer and develop sophisticated reports and dashboards to monitor business performance and customer interactions. - Implement AJO & CJA for constructing intricate customer journeys, focusing on analytical precision and engineering excellence. - Craft innovative reporting solutions to address out-of-box measurement requirements despite product limitations. - Identify and promptly address data discrepancies and quality issues using analytical methodologies & product understanding to maintain a high accuracy index. - Conduct rigorous data analysis to extract insights, discern trends, and recognize patterns for strategic decision-making. - Proactively pinpoint opportunities for enhancing customer experiences based on data insights and engineering principles. - Maintain meticulous documentation of data processes, methodologies, and engineering-based analysis. - Collaborate closely with internal stakeholders and the onshore team to comprehend the overall strategy and articulate analytical insights & engineering recommendations. Qualifications: - Bachelor's degree with a minimum of 4+ years of similar or relevant work experience. - Extensive hands-on experience with CJA workspace reports/dashboards & Adobe Analytics, properties configurations, report suite maintenance, and analytical engineering. - Sound conceptual & functional understanding of AEP & AJO. - Proficient in using MS Office reporting tools with a focus on engineering data solutions. - In-depth understanding of solutions within Adobe Experience Cloud and their integration with AEP, including Real-Time Customer Data Platform (RT-CDP), Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO). - Exposure to paid media integration is good to have. - Experience on BI tools such as Power BI / Tableau / Looker is good to have. - Passion for digital strategy, digital transformation, and marketing automation with an emphasis on analytical problem-solving is preferred. - Experience in the Sports, Media, or Entertainment industry is a plus.,

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