Strategic Planning Specialist

Role objective:

To support the strategic planning function by generating actionable consumer insights, crafting data-informed creative strategies, and ensuring alignment between brand objectives and audience needs. The role requires a balance of analytical thinking and creative storytelling to help shape effective and inspiring campaigns.

Role deliverables:

·        Conduct market, category, and consumer research to identify emerging trends

·        Translate research and data into clear consumer insights and strategic direction.

·        Develop creative briefs rooted in insights and business objectives.

·        Collaborate closely with creative, account management, and operations teams during campaign development.

·        Build and present strategic decks and idea presentations for internal and client meetings.

·        Participate in client workshops, briefings, and feedback sessions to align on campaign goals.

Mandatory Skills required:

·        Strong research and analytical skills (quantitative and qualitative).

·        Ability to synthesize data into compelling narratives and actionable strategies.

·        Excellent written and verbal communication; strong presentation skills.

·        Passion for consumer behavior, pop culture, and emerging trends.

·        Collaborative mindset and ability to work across teams.

Optional Skills required:

·        Experience with research tools like YouGov, Mintel, or Google Trends.

·        Prior exposure to brand tracking, segmentation studies, or ethnographic research.

·        Basic understanding of digital media and performance marketing metrics.

·        Creative writing or storytelling experience.

Qualifications

·        Bachelor’s degree in Marketing, Mass Communication, Psychology, Sociology, or related field.

·        Minimum 3 years of relevant experience in an advertising agency as planning or marketing strategy role

Language Proficiency Required:

·        English – Professional proficiency (spoken and written).