259 Strategic Marketing Jobs - Page 2

The role includes teaching, research, curriculum development aligned with industry needs, training, consultancy, and institutional development activities. Expert in Digital Marketing, Marketing Analytics, Consumer Behaviour, Branding. Required Candidate profile Masters in any discipline. 2-3 yr teaching exp/corporate roles in finance-related fields will be advantage. Proficiency in tools/software. Excellent analytical, communication, and presentation skills.

Analyst Marketing Insights About the Role The Analyst, Marketing Insights, within our Marketing Analytics team, is focused on increasing the impact of Apex Groups marketing activity. The go-to expert for actionable insights, you will leverage data and analytics to enable global teams to deliver breakthrough marketing campaigns. The core function of this role is to convert data into practical, actionable recommendations. Responsibilities: Marketing Analytics and Insights Generation (50%) Use data analysis to recommend actions and prioritize next steps by effectively communicating findings. Build, maintain, and make accessible an insights library - a central resource for all marketers to independently retrieve broad insights. Act as an advisor and thought partner for marketers, providing guidance on best practices for leveraging analytics to drive strategic marketing decisions. Dashboard Creation and Reporting (30%) Build, define, and continually develop consistent reporting structures for all campaigns Build reporting dashboards and visualizations Stakeholder Management and Communication (20%) Be the point of contact for and manage all ad-hoc insight requests. Collaborate with senior leadership to understand business needs and priorities. Communicate complex analytics clearly and effectively, influencing decision-making at all levels. Manage multiple projects, prioritize work, and ensure timely delivery of results. Experience Minimum 7 - 8 years of experience working in an analyst, marketing analytics, or business intelligence role. Experience working with marketing data and systems, including Google, LinkedIn, survey platforms and Salesforce, is essential. Advanced skills in Excel and PowerPoint, with strong data wrangling and visualization capabilities. Proficient with dashboarding and data visualization tools, including Tableau, PowerBI, or similar. Strong problem-solving skills, with the ability to synthesize analysis and present insights clearly. Excellent organizational and project management skills, with the ability to juggle multiple priorities. Strong communication skills to influence and collaborate with senior stakeholders, especially in a fast-paced environment. Meticulous attention to detail, with a commitment to delivering high-quality results and maintaining confidentiality. Experience in a professional services or marketing setting is preferred.

Position Summary: Responsible for creating and delivering marketing tactics and advertising campaigns. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages. Manages the marketing and implementation of programs and analyzes their effectiveness. May be responsible for processing and/or scheduling web-based advertising. Develops models for vertical markets, campaigns and ad models and conducts research studies. Responsible for implementing and driving channel programs. Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs. Responsible for planning and market research activities designed to increase sales growth and expand market share. Develops and implements strategic marketing policies and objectives. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc. Responsible for strategic customer acquisition programs. Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis. Develops marketing strategies for new and existing products and services. Researches trends and technologies to meet customer needs. Works with sales to ensure that sales reps have necessary collateral and advertising materials. What you bring to the role: Entry-level professional individual contributor on a project or work team. Work is closely supervised. Problems faced are not typically difficult or complex. Explains facts, policies and practices related to job area. Works on projects of limited scope and complexity. Follows standard practices and procedures in analyzing situations or data from which answers can be readily obtained. Uses company standard policies and procedures to resolve issues in which answers can be readily obtained. Work is reviewed regularly by supervisor or more senior peers. Requires broad theoretical knowledge typically acquired from advanced education. Typically requires a four year college degree or equivalent experience and 0-2 years functional experience.

Job Description Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion it's a place where you can grow, belong and thrive. Your day at NTT DATA The Cloud & Security Services Marketing Specialist is a seasoned marketing professional responsible for assisting with the coordination and management of all aspects of marketing execution and programming for the Cloud & Security Services portfolio. This role contributes to the development of cross-portfolio messaging and content, provides expertise and program management oversight for cross-portfolio campaigns and initiatives, and supports cross-portfolio internal and external communications, including stakeholder communications. This role has a specific focus on cross-portfolio project management, inclusive of project plan development, internal process oversight and management, internal reporting, and budget management. What you'll be doing Key Responsibilities Coordinates and contributes to the development, execution, and reporting of cross-portfolio initiatives across NTT DATA'S Cloud and Security Services Portfolio, including messaging, content, thought leadership, and campaigns. Works closely with other members of the Cloud & Security services marketing team to assist with the development and execution of marketing activities in line with business objectives and targets. Assists with the development and maintenance of the marketing activity calendar and works with the Cloud & Security services marketing team to ensure that internal and external milestones are met. Creates project plans for programs such as one-on-one campaigns, collateral development, and sales enablement, directly supporting the successful execution of these programs. Helps other marketing owners ensure that all stakeholders understand the marketing programs mechanisms, timing, requirements and metrics. Works closely with relevant stakeholders to assist with the tracking, measurement, and reporting of the success of marketing activities, overseeing the end-to-end process to ensure timely and clear updates. Develops executive-level summaries and presentations providing important information and updates on marketing activities to stakeholders across the company, distilling down to the most important information simply and effectively. Drives the creation of powerful marketing content, from external sales decks to campaign content to internal reporting, working in collaboration with internal teams and agencies. Works closely with our finance team, the Cloud & Security marketing team, agencies, and other groups within NTT DATA, Inc. to update our budget, ensuring accurate and timely updates. Knowledge and Attributes Seasoned knowledge and understanding of all relevant industry standards. Seasoned knowledge and understanding of best practices for B2B technology services marketing. Excellent written and verbal communication skills, including the ability to be influential and persuasive with stakeholders. Excellent marketing writing skills with a creative flair. Excellent PowerPoint skills, with an ability to synthesize and summarize for an executive audience. Excellent project management skills, with the ability to work with and manage many projects within the required deadlines. Experience managing budgets, including tracking partner funding. Excellent ability to interact with a variety of internal team members at different levels in the organization. Capability to understand and explain the features and benefit of the company's products and services. Excellent ability to articulate company's value proposition. Academic Qualifications and Certifications Bachelor's degree or equivalent in Marketing Management or related field. Required Experience Seasoned professional experience with a strong background in all aspects of B2B marketing. Proven relevant work experience, including content development, program management, and budget oversight. Additional Career Level Description Knowledge and application: Seasoned, experienced professional; has complete knowledge and understanding of area of specialization. Uses evaluation, judgment, and interpretation to select right course of action. Problem solving: Works on problems of diverse scope where analysis of information requires evaluation of identifiable factors. Resolves and assesses a wide range of issues in creative ways and suggests variations in approach. Interaction: Enhances relationships and networks with senior internal/external partners who are not familiar with the subject matter often requiring persuasion. Works with others outside of own area of expertise, with the ability to adapt style to differing audiences and often advises others on difficult matters. Impact: Impacts short to medium term goals through personal effort or influence over team members. Accountability: Accountable for own targets with work reviewed at critical points. Work is done independently and is reviewed at critical points. Workplace type: Hybrid Working

Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders. CANDIDATE PROFILE Education and Experience High school diploma or GED; 2 years experience in the sales and marketing or related professional area. OR 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required. CORE WORK ACTIVITIES Conducting Daily Marketing Activities that Achieve Department Goals Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions. Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy. Maintains, updates, and manages all web sites. Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings. Develops brochure and property collateral materials. Participates in all property imaging work (eg, signage). Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. Ensures consistent marketing message is communicated in all advertising and collateral efforts. Manages marketing budget throughout year. Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning. Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising. Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding. Ensures consistency in individual properties voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property. Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue Evaluates new marketing opportunities for the property. Ensures property is represented on all quality internet sites that have the potential of providing business. Works closely with respective Convention Bureaus and Chambers of Tourism. Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott. com property reports. Develops strategic marketing plan for property, includes group, leisure and local efforts. Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind. Building Successful Relationships that Generate Sales & Marketing Opportunities Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy. Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property. Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate. Works with media buyer to plan and execute advertising. Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites. Assists property with materials, tracking/analysis and presentations to owners. Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed. Additional Marketing Responsibilities Keeps detailed files and records on all matters relative to propertys marketing materials (photo usage rights, vendor contracts, etc). Ensures that property is following all corporate marketing guidelines. Approves all invoicing through MarrCom office. Role: Marketing Manager Industry Type: Hotels & Restaurants Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education UG: Diploma in Mechanical PG: Any Postgraduate

As a Marketing Manager, your primary role will involve developing and implementing strategic marketing plans aimed at attracting and retaining customers, enhancing brand visibility, and boosting revenue generation. You will take charge of overseeing marketing campaigns across various platforms including digital, print, and social media. Additionally, collaborating with cross-functional teams is crucial to ensure that all marketing endeavors are in line with the overall company objectives. This is a full-time position that requires your physical presence at the designated work location.,

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities