Head Marketing - International

Role Overview

international

Key Responsibilities

1. Create and manage yearly budgeting across brands and across forms of media

2. Manage and build a team of brand managers, designers, and packaging specialists

conceptualization, design, and development of artwork and brand assets

design agencies and packaging suppliers to create visually appealing and functional packaging solutions

5. Ensure adherence to regulatory requirements for each market as per category requirements, in collaboration with regulatory & QC team.

region-specific marketing initiatives to increase brand awareness & visibility

Monitor market trends and consumer behaviour

8.

- Monitor and evaluate performance of Ecommerce agencies for Companys brands

- Coordinate digital marketing campaigns with Ecommerce promotions to drive sales

- Support agencies in visual asset creation/page optimization

9.

Monitor and evaluate social media agency performance

- Build and run social calendars for key markets;

- Plan and execute influencer/creator programs

comprehensive launch plans and marketing campaigns to drive awareness, trial, and adoption of new products in international markets.

Partner with country leads to represent the Company at relevant international trade shows, exhibitions and expos

Preferred candidate profile

• MBA in Marketing from a premier institute.
• Proven experience with a minimum of 10 - 12 years in marketing roles related to export of packaged foods / consumer packaged goods sector. Exposure to handling Marketing for International markets is necessary.
• Strong expertise in packaging design, branding, and collateral development.
• Demonstrated proficiency in digital marketing, e-commerce advertising and online sales channels.
• Excellent analytical skills and strategic mind-set with a track record of driving results.
• Strong project management skills with the ability to lead cross-functional teams and manage multiple projects simultaneously.
• Excellent communication, negotiation, and relationship-building skills.