Sr. Sales & Marketing Executive

Job Title: General Trade & Distributor Manager
Department: Sales & Distribution
Location: North India
Reports To: Managing Director

About the Role

We are seeking a strategic and results-driven General Trade & Distributor Manager to create and lead distribution network and drive growth in the general trade channel. You will be responsible for developing and managing relationships with distributors, optimizing sales performance, and ensuring market penetration across assigned regions. This role is critical to expanding our brand presence and achieving revenue targets in competitive markets.

Key Responsibilities

• Distributor Assign and Management:
• Recruit, onboard, and train new distributors while nurturing long-term partnerships.
• Monitor distributor performance (KPIs: sales targets, coverage, compliance) and implement corrective actions.
• Resolve conflicts and ensure alignment with company policies and brand standards.
• Sales Strategy & Execution:
• Develop and execute GT (General Trade) sales plans to achieve regional targets.
• Analyze market trends, competitor activities, and customer needs to identify growth opportunities.
• Implement promotional campaigns and merchandising strategies with distributors.
• Channel Development:
• Expand distribution reach to untapped markets and retail outlets (e.g., traditional trade, kirana stores, wholesalers and FMCG Distributors).
• Performance Reporting:
• Prepare monthly/quarterly reports for leadership and adjust strategies based on insights.
• Cross-Functional Collaboration:
• Work with Marketing on brand visibility initiatives and Sales Operations for forecasting.
• Coordinate with Finance on distributor credit terms and incentives.
• Required Qualifications & Skills
• Education: Bachelor’s degree in Business, Marketing, or Supply Chain Management.
• Experience:
• 5+ years in distributor management, general trade sales, or channel development (FMCG, Retail, or Consumer Goods preferred).
• Proven track record of achieving sales targets.
• Technical Skills:
• Excel (data analysis), and market mapping software.
• Knowledge of distribution logistics and inventory management.
• Soft Skills:
• Exceptional negotiation, communication, and relationship-building abilities.
• Strategic thinking, problem-solving, and leadership skills.

Preferred Qualifications

• Graduate or advanced certification in Sales/Marketing.
• Experience in emerging markets or high-growth regions.
• Familiarity with regulatory/compliance requirements in distribution.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time

Compensation Package:

• Commission pay
• Performance bonus
• Yearly bonus

Schedule:

• Day shift

Work Location: In person

Speak with the employer
+91 9996916999