Sr. Marketing Executive

Job Description

Title : Marketing Manager Department : EdTech - Finance Location : Thane Reports To : Marketing and Sales Head About Us : We are an innovative EdTech start-up transforming finance education. We help professionals ace certifications like FRM and CFA with a fresh, engaging approach. Why You’ll Love Us : Start-up Energy : Thrive in an innovative, collaborative environment. Work-Life Balance : Flexible hours for a healthy work-life balance. Growth Mindset : Continuous learning and development opportunities. Collaborative Culture : Your creative ideas are valued here. What You’ll Do : Develop and implement marketing strategies aligned with company goals. Manage multi-channel campaigns and content (digital platforms, email, social media, WhatsApp). Conduct market research to identify trends and customer insights. Ensure consistent brand messaging across all channels. Manage CRM systems, track leads, and develop lead generation strategies. Analyze campaign performance and optimize strategies to meet KPIs. Collaborate with sales, product, and design teams to align marketing efforts. Manage the marketing budget efficiently. Oversee SEO and website content, ensuring it is user-friendly and optimized. Plan and execute events, webinars, and conferences. Build relationships with influencers and media partners. What You’ll Need : Experience : 3+ years in marketing (preferably in finance or EdTech). Education : Bachelor’s degree in Marketing, Business, Communications, or a related field. Skills : Digital Marketing, CRM, PowerPoint, familiarity with marketing automation tools (Mailchimp, Marketo). Communication : Ability to explain complex concepts in an engaging, fun way. Passion for Learning : Open to new trends and marketing strategies. Analytical : Comfortable with data-driven decision-making. Leadership : Strong team management skills. What’s in It for You : Fun & Flexible Work Culture : Enjoy a creative and supportive environment. Growth Opportunities : Expect career advancement and professional development. Team Vibes : Join a team that values collaboration and celebrates success. Continuous Learning : Access resources to enhance your skills in finance and education. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Schedule: Day shift Morning shift Ability to commute/relocate: Thane, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Are you comfortable with 6 Days working? Experience: Marketing: 2 years (Required) Work Location: In person