Sr. Marketing Executive - Biotech Industry

Position: Sr. Marketing Executive

Salary: 4 - 5 Lacs P.A.

Experience: 3+ years

Employment Type: Full-time

Location: Mohali/Chandigarh

Job Summary

We are a leading biotech manufacturing company, specializing in the production of high-quality biotech equipment. We are looking for a Sr. Marketing Executive who will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, generate leads, and support business growth.

Key Responsibilities

• Marketing Strategy & Execution: Develop and implement comprehensive marketing plans aligned with business goals to enhance brand visibility and lead generation.
• Digital Marketing: Oversee website management, SEO optimization, social media marketing, and email campaigns across platforms like LinkedIn, Google Ads, Facebook Ads etc.
• Product Marketing: Define product positioning, messaging, and go-to-market strategies for new and existing biotech equipment.
• Marketing Collateral Development: Create/commission brochures, presentations, and other sales enablement materials to support business development efforts.
• Event Planning & Coordination: Organize trade shows, product launches, and corporate events to enhance market presence and customer engagement.
• Performance Analysis & Reporting: Measure campaign effectiveness through KPIs, generate reports, and refine marketing strategies accordingly.

Qualifications & Requirements

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Biotechnology, or a related field.
• Experience: 3+ years of experience in marketing, preferably in the manufacturing or B2B sector.
• Skills:
• Strong knowledge of digital marketing, SEO, and social media strategies.
• Proficiency in marketing tools such as Adobe Suite, SEMrush/Ahrefs, Brevo, Hootsuite/Buffer, and CRM software.
• Proficiency in platforms like Google Ads, Facebook Ads, LinkedIn Ads etc.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and optimize marketing efforts.
• Other Requirements: Experience in event planning, lead generation, and content marketing will be an added advantage.

Perks & Benefits

• Provident Fund & ESIC
• Mobile and/or Laptop
• Annual Bonus
• Retention Bonus
• Encashable Leaves

Job Type: Full-time

Pay: ₹400,000.00 - ₹500,000.00 per year

Benefits:

• Provident Fund

Application Question(s):

• [Mandatory] How many years of experience do you have in marketing?
• [Mandatory] Do you have experience in B2B or manufacturing industries?
• [Mandatory] How many years of experience do you have in digital marketing?
• [Mandatory] What is your current/last CTC in lakhs per annum?
• [Mandatory] What is your expected CTC in lakhs per annum?
• [Mandatory] In how many days can you potentially join?
• [Mandatory] Are you willing to relocate to Mohali, Chandigarh?

Work Location: In person