Sr. Manager Sales & Marketing

Job Purpose

To lead and drive the sales and marketing strategy of the Electric Transformer Lamination, Bulit Core Assembling, Shunt Reactor Limbs, Tank Shunt & Toroidal Core by identifying new business opportunities, maintaining strong customer relationships, ensuring achievement of sales targets, and aligning marketing strategies with business goals. The role also involves close coordination with the production, design, and procurement teams to deliver high-quality products on time.

Key Responsibility Areas (KRA)

· Drive overall sales strategy to achieve revenue and profitability targets

· Develop and execute domestic and international marketing plans

· Build and manage strong client relationships with OEMs, utilities, and EPCs

· Lead tendering, pricing, negotiation, and contract finalization processes

· Identify and develop new business opportunities and market segments

· Monitor and analyse market trends, customer behaviour, and competitor activity

· Guide the creation of marketing content, product catalogues, and promotional materials

· Coordinate with production, R&D, and supply chain for customer requirements and delivery planning

· Lead, mentor, and manage the sales & marketing team to ensure high performance

· Represent the organization at trade shows, exhibitions, and industry forums

Qualification & Experience:

Education:

· Bachelor’s Degree in Electrical / Mechanical / Industrial Engineering (mandatory)

· MBA / PGDM in Marketing, Sales, or International Business (preferred)

Experience:

· Total Experience: 10–15 years

· Relevant Industry Experience: Minimum 5–7 years in lamination (Electrical Steel), transformer components.

· Sales Experience: Proven track record in B2B sales, tendering, and key account management

· International Exposure: Experience dealing with export markets or global clients is a strong plus

· Leadership Experience: Minimum 7–12 years in a team management or senior leadership role

Skills Required:

· In-depth knowledge of core & coil products and transformer component market

· Proven B2B sales experience in the manufacturing or electrical equipment industry

· Strong negotiation and contract management skills

· Expertise in tender management (government & private sector)

· Strategic planning and business development

· Leadership and team management

· Excellent communication and presentation skills

· CRM tools (Salesforce, Zoho) and ERP (SAP, Oracle)

· Market analysis and forecasting

· Strong customer orientation and problem-solving abilities

Job Types: Full-time, Permanent

Pay: ₹900,000.00 - ₹1,400,000.00 per year

Experience:

• Field sales: 7 years (Preferred)

Work Location: In person