What Do We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront “profitably”.
Proposition For Merchants
D2C selling made as easy as selling on e-com marketplacesWhy build this?
- India’s D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well!
Our proposition
Role
We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
- Marketing manager (“top of the funnel”)
- Category manager (“products/merchandising”)
- Product manager (“website/app metrics”)
- Ops manager (“shipping metrics”)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant’s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Team And Scale
We’re at ~$4.5M ARR and had hit profitability earlier in the year. We’ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Founders
- Rishabh Verma
- Harmin Shah
Role Charter: CoE: Manager - New Channels
KRAs
○ Maximise Brand Profitability on Google Ads
○ Drive Scalability Across Brand Accounts on Google Ads○ Design and Scale playbooks to support 600+ brand rollouts○ Team Leadership and Strategic Collaboration
○ Identify and test New Growth Channels, focusing on one at a time for maximum impact.
Maximise Brand Profitability On Google Ads
- Own the charter to improve unit economics of brands advertising on Google Ads.
- Identify profit leaks across funnel stages and design interventions to ensure positive contribution margins.
Drive Scalability Across Brand Accounts on Google Ads
- Develop frameworks to identify accounts with high scaling potential and craft strategies that unlock higher daily spend thresholds.
- Define success criteria and set up ongoing monitoring systems to track brand-level scalability improvements.
Design and scale playbooks to support 600+ brand rollouts
- Lead the development of robust, modular playbooks that address each stage of the brand journey.
- Design tiered implementation plans that can be used by the team for measurable impact.
Team Leadership And Collaboration
- Work directly with senior leadership to drive high-impact Key Results (KRs) for the company.
- Take end-to-end ownership of critical initiatives with the opportunity to create tangible business impact.
- Ensure seamless cross-functional collaboration to maximize results.
- Communicate progress and outcomes clearly to key stakeholders, maintaining high transparency and accountability.
- Thrive in a fast-paced, early-stage startup environment with significant room to grow and shape the future.
Identify And Test New Growth Channels
- Identify and evaluate new growth channels for partner brands, unlocking incremental revenue streams for the company.
- Prioritize and test one high-potential channel at a time to ensure focused execution and measurable impact.
- Collaborate closely with senior leadership to align on opportunities and drive swift go-to-market execution
Ideal Fit
- Strong academic pedigree - Tier-1 undergraduate degree (IIT, BITS, NIT).
- Minimum 1 year of experience in a high-impact role.
- Prior exposure to Google Ads is a plus.
- Experience working with Indian e-commerce companies - marketplaces or D2C brands preferred.
- Fast learner with the ability to distill insights into clear, actionable frameworks and playbooks. Skills: google ads,d2c,google
