Sr. Digital Marketing Specialist

Job Title:

Senior Digital Marketing Specialist

Location:

Pune, Maharashtra (Work from Office preferred)

Experience Required:

3–5 years

Job Overview:

We are seeking a Senior Digital Marketing Specialist with proven expertise in Performance Marketing, LinkedIn Campaigns, Paid and Organic Social Media Strategy, and Email Marketing. The ideal candidate will lead digital campaigns end-to-end, optimize for ROI, and build a consistent online presence across platforms to drive leads, engagement, and conversions.

Key Responsibilities:Performance Marketing:

• Plan and execute high-converting paid campaigns on Google Ads, Facebook, Instagram, and LinkedIn.
• Monitor and optimize campaign performance through A/B testing, audience segmentation, and advanced targeting.
• Track and report KPIs such as CPC, CPA, ROAS, CTR, etc.
• Manage marketing budget and provide forecasting & cost efficiency reports.

Social Media & LinkedIn:

• Develop and implement B2B and B2C strategies for LinkedIn and other platforms.
• Design LinkedIn lead generation campaigns, sponsored content, and retargeting strategies.
• Coordinate content calendars, creatives, and captions with design and content teams.
• Stay updated with platform algorithm changes and trends.

Email Marketing:

• Create and manage email campaigns using platforms like Mailchimp, Zoho Campaigns, HubSpot, etc.
• Segment lists and personalize emails to increase open and click rates.
• Set up automation workflows for lead nurturing and retention.

Additional Responsibilities:

• Collaborate with content, design, and web teams to align messaging and creative assets.
• Analyze user behavior via tools like Google Analytics, Hotjar, and Meta Pixel.
• Conduct competitor analysis and market research to identify growth opportunities.
• Drive SEO/SEM initiatives where required.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years hands-on experience in performance marketing and digital campaigns.
• Strong command of tools: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, CRM/Email platforms.
• Excellent analytical and problem-solving skills.
• Strong verbal and written communication.

Preferred:

• Experience working in B2B industries or agencies.
• Certifications in Google Ads, Meta Blueprint, or HubSpot.
• Knowledge of SEO and content strategy is a plus.

Job Types: Full-time, Permanent

Pay: ₹16,338.07 - ₹45,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Weekend availability

Supplemental Pay:

• Performance bonus

Experience:

• Performance marketing: 2 years (Preferred)
• Digital marketing: 3 years (Preferred)
• SEO: 2 years (Preferred)

Work Location: In person