Sr. Digital Marketing Specialist

Job Title: Sr. Digital Marketing Specialist
Location: Kondhwa, Pune (Work from Office)
Experience Required: 2 – 4 Years

About the Role:
We are looking for a results-driven and strategic Sr. Digital Marketing Specialist who can plan, execute, and optimize digital campaigns across multiple platforms. The ideal candidate should have proven expertise in LinkedIn Marketing along with hands-on experience in SEO, SEM, paid ads, social media, and analytics.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns to increase brand visibility and lead generation.
• Plan and execute targeted LinkedIn Marketing campaigns for B2B outreach, brand positioning, and lead acquisition.
• Manage paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
• Conduct keyword research, on-page & off-page SEO to improve organic traffic.
• Analyze campaign performance using Google Analytics and other tools; prepare detailed reports.
• Optimize digital marketing spend for maximum ROI.
• Collaborate with content and design teams to create engaging creatives, posts, and ad copies.
• Stay updated with the latest trends, tools, and best practices in digital marketing.
• Mentor junior team members and contribute to overall digital strategy.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2 – 4 years of proven experience in digital marketing.
• Strong expertise in LinkedIn Marketing (campaign creation, audience targeting, analytics).
• Proficiency in SEO, SEM, Google Ads, Facebook Ads, and email marketing.
• Strong analytical, communication, and project management skills.
• Ability to work independently as well as part of a team.

Preferred Skills:

• Certification in Google Ads / LinkedIn Marketing / SEO (optional but an advantage).
• Experience in B2B marketing campaigns.
• Knowledge of marketing automation tools (HubSpot, Zoho, Mailchimp, etc.).

Job Types: Full-time, Permanent

Pay: ₹16,458.48 - ₹63,372.49 per month

Benefits:

• Flexible schedule

Experience:

• Social media marketing: 3 years (Preferred)
• Performance marketing: 3 years (Preferred)
• SEO tools: 3 years (Preferred)

Work Location: In person