Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist

Location: Pune (Work from Office)
Experience: 2–3 Years
Job Type: Full-Time

About the Role

We are looking for a creative and performance-driven Social Media Marketing Specialist to join our marketing team in Pune. The ideal candidate will be responsible for planning, implementing, and monitoring our social media strategy to increase brand awareness, drive engagement, and support lead generation goals.

Key Responsibilities

• Plan, execute, and optimize content calendars across platforms like Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
• Create engaging content (posts, reels, stories, infographics) in collaboration with the design and content teams.
• Manage paid campaigns (Meta Ads, LinkedIn Ads, etc.) to meet performance KPIs (CTR, CPC, ROI).
• Monitor and respond to comments/messages, and foster meaningful community engagement.
• Track analytics and performance reports using tools like Meta Business Suite, Google Analytics, and LinkedIn Insights.
• Collaborate with SEO, design, and video teams to ensure brand consistency and cross-platform synergy.
• Stay updated on platform algorithm changes, trending formats, and competitors' activity.

Required Skills & Qualifications

• 2–3 years of hands-on experience in social media marketing (agency or brand side).
• Strong knowledge of major social media platforms and advertising tools.
• Ability to write creative, concise captions and campaign concepts.
• Experience using tools like Canva, Buffer, Hootsuite, Later, or similar schedulers.
• Data-driven mindset with a knack for performance optimization.
• Good understanding of hashtags, audience targeting, and paid/organic strategy.
• Basic knowledge of SEO and content marketing is a plus.

Nice to Have

• Experience working in a digital marketing agency setup.
• Exposure to performance marketing or influencer collaborations.
• Familiarity with video editing tools for basic reels and stories.

What We Offer

• Dynamic work environment with a young, enthusiastic team.
• Opportunity to work on diverse brands and high-impact campaigns.
• Competitive salary and performance incentives.
• Learning opportunities and growth pathways in digital marketing.

Job Types: Full-time, Permanent

Pay: ₹10,311.50 - ₹35,830.72 per month

Schedule:

• Day shift

Experience:

• Social media marketing: 2 years (Preferred)
• Performance marketing: 2 years (Preferred)
• SEO: 2 years (Preferred)

Work Location: In person