Key Responsibilities Strategy & Planning Develop and implement VINR’s end-to-end digital marketing strategy across paid, owned, and earned channels. Drive performance-focused campaigns to achieve CAC, ROAS, and retention goals . Define monthly/quarterly KPIs, budgets, and media plans . Campaign Management Oversee Meta, Google, YouTube, Influencer, SEO, and Email Marketing campaigns . Lead A/B testing, funnel optimization, retargeting, and automation strategies . Collaborate with the creative team to craft high-converting ad copies and visuals. Analytics & Optimization Monitor and analyze campaign performance using Google Analytics, Ads Manager, and CRM dashboards . Prepare actionable insights and recommendations to optimize conversion rates and customer lifetime value . Conduct competitor and market research to identify opportunities. Team & Collaboration Mentor junior executives and interns in digital marketing best practices. Work closely with the founder, sales, and product team to align marketing efforts with business goals. Manage relationships with external agencies, vendors, and influencers . Job Type: Full-time Pay: ₹16,203.31 - ₹60,213.98 per month Work Location: In person
Key Responsibilities Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, YouTube, and other digital channels . Manage end-to-end campaign execution : budgeting, targeting, bidding, A/B testing, and creative optimization. Track, analyze, and report on campaign performance metrics (CPC, CAC, ROAS, LTV, CTR, conversion rates) . Collaborate with the content and design team to ensure ad creatives align with brand identity. Develop and test new acquisition strategies to reduce cost per acquisition and maximize ROI. Identify and scale high-performing channels, audiences, and campaigns. Stay updated with industry trends, algorithms, and competitor activities to keep VINR ahead. Work closely with the founder and marketing team to align performance goals with brand growth objectives. Job Type: Full-time Pay: ₹12,860.06 - ₹48,562.64 per month Work Location: In person