Sr. Digital Marketing Executive

Job Description

🎯 We're Hiring: Sr. Digital Marketing Executive 📍 Location: Indore (On-site) 🕒 Experience: 1–2 Years 📢 Industry: Fintech | Digital Payments | Banking Software Company Description Sparkup Technology Pvt. Ltd. is a forward-thinking fintech company committed to driving digital transformation. We leverage cutting-edge technologies to empower businesses and streamline operations in the financial sector. Our core offerings include: Advanced digital payment solutions Innovative banking software Digital banking and identity verification platforms Secure APIs for automated workflows All-in-one dashboards for seamless account management At Sparkup, innovation, integrity, collaboration, and impact define our journey. Our mission is to equip modern businesses with the digital tools they need to thrive in today’s fast-paced world. Role Description We are seeking a creative and result-driven Sr. Digital Marketing Executive to lead our digital marketing efforts. You will play a vital role in developing and executing innovative online marketing strategies to boost brand awareness, generate leads, and build a strong digital presence. Key Responsibilities: Develop, plan, and implement comprehensive digital marketing strategies Manage and grow company presence across all major social media platforms Oversee SEO(On-Page & Off-Page)/SEM campaigns and optimize performance Monitor and analyse web traffic and user engagement using web analytics tools Create and manage engaging web content and blogs aligned with brand voice Coordinate email marketing, PPC campaigns, and influencer outreach Track KPIs and prepare performance reports with actionable insights Stay up-to-date with the latest digital trends, tools, and best practices Collaborate with design, content, and development teams for campaign execution Qualifications Bachelor's degree in Marketing, Technology, Communications, Business, or related field 1–2 years of hands-on experience in digital marketing Proficiency in social media marketing and web content creation Excellent command of written and verbal communication Strong knowledge of web analytics tools (Google Analytics, Google Search Console, Google Tag Manager etc.) Experience in running successful SEO/SEM and digital ad campaigns Ability to interpret data and derive actionable insights Experience with content management systems is a plus Team player with the ability to work in a collaborative environment Show more Show less