Sr. Digital Marketing Executive

As a Senior Digital Marketing Executive at Silver Fern Education Consultants, you will play a crucial role in managing and executing various digital marketing initiatives to help the company achieve its goals. Your responsibilities will include: - Managing and optimizing all ongoing paid digital ad campaigns on platforms such as Google Ads, Meta (Facebook and Instagram) Ads, and YouTube promotions. - Handling social media platforms end-to-end, including daily content scheduling, community engagement, and analytics reporting. - Creating, monitoring, and reporting performance metrics for all digital platforms to identify opportunities for improvement. - Coordinating with the creative team for designing and executing high-performing social media and ad creatives. - Conducting keyword research and SEO audits to optimize website content for higher visibility and improved search rankings. - Maintaining and updating the company website regularly to ensure content accuracy, functionality, and alignment with campaigns. - Working closely with the web development team to execute landing page optimizations and performance enhancements. - Managing lead generation campaigns through paid media channels and analyzing cost-per-lead performance. - Setting up and managing remarketing and conversion tracking tools like Facebook Pixel, Google Analytics, and Google Tag Manager. - Monitoring trends in digital marketing tools, channels, and strategies and implementing them appropriately. - Assisting in the development and execution of email marketing campaigns, including list management and A/B testing. - Collaborating with internal teams to align digital strategy with ongoing marketing campaigns and events. - Running competitor analysis and sharing monthly performance insights against market benchmarks. - Creating performance dashboards and detailed monthly reporting for all digital assets and ad campaigns. - Ensuring alignment of messaging and visuals with brand tone and communication guidelines. - Identifying potential new digital marketing platforms or strategies and making data-backed recommendations. - Staying updated with the latest algorithm updates across Google and Meta platforms. - Responding to online reviews, queries, or feedback on digital platforms in collaboration with the student services team. - Ensuring digital marketing strategies align with company goals and contribute to lead and conversion targets. Qualifications required for this role include: - Social Media Marketing and Online Marketing skills - Digital Marketing and Web Analytics skills - Strong Communication skills - Experience with digital marketing tools and platforms - Ability to work effectively in a team-oriented environment - Experience in lead generation - Experience in the education industry This is a full-time, on-site position based in Chandigarh. If you are looking to utilize your digital marketing skills and make a meaningful impact in the education industry, this role at Silver Fern Education Consultants could be the perfect fit for you.,