Sr Analyst - SEO

About Lowe's

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

About Lowe's India

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About the Team

The Web Production Authoring/ Online Design Team is responsible for ensuring consistent, repeatable design and execution of E-commerce creative assets and experiences supporting Online teams across Digital Commerce.

Job Summary:

The primary purpose of the Sr. Analyst – SEO, executing content optimization strategies, and executing cutting-edge automation initiatives to enhance the efficiency and effectiveness of our site’s search engine visibility. He/She is responsible for executing efficient processes, identifying the best tools/technology available within and outside the Organization and implementing best practices to maximize team productivity. He/She will work with different stakeholders across Enterprise Item Content, IT, Marketing and other segments of Digital Commerce Operations to gain alignment on planned initiatives.

Roles & Responsibilities:

Core Responsibilities:

• Analyze industry trends, user behavior, and competitive landscape to identify best practices and drive continuous improvement.
• Conduct keyword research and analysis to identify opportunities for SEO improvements.
• Optimize website content, meta tags, and other on-page SEO elements with tools like SemRush, SEOclarity, Search Console and web crawling tools.
• Monitor and analyze website traffic, rankings, and user behavior using tools like Google/ Adobe Analytics.
• Collaborate with cross-functional teams to align SEO efforts with overall business goals.
• Stay up-to-date with industry trends and algorithm changes.
• Provide insights, datasets, reporting dashboards and competitive intelligence to the assigned area for WBR and MBR
• Responsible for pulling, aggregating data to support enterprise initiatives from a digital perspective
• Define metrics, quantitative and qualitative measurement strategies and drive content and web analytics and benchmarking initiatives. Partner with cross-functional teams to leverage third-party and internal tools for deriving customer experience insights to improve site content.
• Identify opportunities for efficiency and productivity improvement through a mix of automation, product and process improvements
• Study customer behavior to determine improvement opportunities
• Build reports using data tools like Google/ Adobe Analytics or similar web analytics tools

Years of Experience:

• 4+ years of work experience in Analytics

• 2+ years of Online/ Retail experience

Education Qualification & Certifications (optional)

Required Minimum Qualifications

• Graduate in any degree

• Preferred background in Analytics or Statistics

Skill Set Required

Primary Skills (must have)

• Graduate in any degree

• Preferred background in Analytics or Statistics

Secondary Skills (desired)

• JIRA workflow management skills – reporting, dashboard, analysis, data extraction basis JQL query
• Content Management System

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under state or local law. Lowe’s wishes to maintain appropriate standards and integrity in meeting the requirements of the Information Technology Act’s privacy provisions.