Social Media Strategist

About the role

We’re looking for a Social Media Strategist to plan, execute, and optimize multi-platform social campaigns that drive brand awareness, engagement, and leads for Triovate and our clients.

• Own the social strategy across Instagram, Facebook, LinkedIn, YouTube & X (and emerging platforms).
• Build monthly content calendars, campaign themes, and posting schedules.
• Brief designers/copywriters; ensure creatives align to brand guidelines.
• Write platform-specific copy (hooks, captions, CTAs, hashtags).
• Plan and manage reels/short-form video concepts; coordinate shoots when needed.
• Set up & monitor paid promotions (boosting, basic Meta/LinkedIn campaigns) with clear objectives.
• Track KPIs (reach, engagement rate, CTR, saves, shares, follower growth, leads) and report weekly/monthly with insights and next steps.
• Conduct competitor & trend research; propose new content formats and experiments (UGC, influencer micro-collabs, moment marketing).
• Coordinate with SEO/Performance teams to align social with broader marketing goals.
• Community management: respond to comments/DMs, escalate leads or support queries.

• 2–3 years of hands-on social media experience at an agency or brand.
• Strong content planning skills and platform know-how (IG, FB, LinkedIn, YouTube).
• Proficiency with scheduling/analytics tools (Meta Business Suite, Buffer/Hootsuite, LinkedIn Analytics, YouTube Studio).
• Basic understanding of paid social (audiences, objectives, A/B testing).
• Solid copywriting skills; comfort working with designers/editors.
• Data-driven mindset with the ability to translate metrics into action.

• Experience with Canva/Adobe Suite basics and short-form video editing.
• Familiarity with GA4/UTM tagging for social traffic attribution.
• Experience in multiple niches (FMCG, wellness, D2C, solar/industrial, real estate).
• Gujarati/Hinglish copy skills for regional campaigns.

• Engagement rate, saves/shares, follower growth.
• Traffic to site/landing pages; assisted leads from social.
• Video views, watch time, completion rate.
• Cost per result for boosted/paid posts (where applicable).

• Growth-focused team, diverse client portfolio, and creative freedom.
• Learning culture with experiments, benchmarks, and rapid feedback.
• Competitive salary and performance-based incentives.

Location:

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How to Apply

hr@triovate.com

“Application – Social Media Strategist (2–3 Yrs)