Social Media Strategist

We are seeking a creative and detail-oriented Social Media Specialist with a focus on the real estate sector. A real estate anchor is a content creator and presenter who hosts videos, live streams, and other media focused on the real estate industry. This position, often blended with a social media handling role, is a marketing and communication function for a real estate company. The ideal candidate will be responsible for creating high-quality script for a variety of platforms, including websites, blogs, social media, brochures, and promotional materials. The content will aim to educate, inform, and engage our target audience while highlighting our real estate services, properties, and market insights. The candidate has excellent public speaking skills, strong stage presence, and the ability to handle live, and sometimes unpredictable, situations with professionalism and charm.

Positions:

Job Location:

Role & Key Responsibilities:

• Content creation:

  Hosts and narrates a variety of digital content, including informative videos on market trends, virtual property tours, expert interviews, and news segments.

• Scriptwriting and research:

  Writes and edits scripts to ensure all content is accurate, engaging, and relevant to the target audience.

• On-camera presentation:

  Delivers both live and pre-recorded segments with a professional, confident, and engaging presence.

• Social media management:

  Creates digital marketing campaigns and manages the company's social media accounts to amplify the reach of real estate content.

• Market analysis:

  Stays informed on current real estate market trends, property listings, and sales data to provide timely and relevant information to the audience.

• Audience engagement:

  Responds to questions and interacts with the audience on social media and other platforms to build a strong online community.

• Collaboration:

  Works closely with the sales, marketing, and digital media teams to coordinate campaigns and ensure brand messaging or lead generation is consistent.

Key Requirements:

• Communication skills:

  Excellent verbal and written communication skills are essential for on-camera presentation, scriptwriting, and audience interaction.

• Presentation skills:

  Requires a confident and cherish / well presentable on-camera presence to effectively host and present content.

• Video production skills:

  Should be familiar with video production processes, editing, and operating broadcasting equipment.

• Adaptability:

  Must be able to work under pressure and adapt quickly to breaking news or new market developments.

• Real estate knowledge:

  Knowledge of the local real estate market, with experience in the industry often being a plus.