Social Media Specialist

About Owvie:

Owvie is a content-driven, app-based startup, created with a mission to provide children with safe, meaningful and enriching digital experiences. Designed specifically for young learners, Owvie brings together high-quality stories, interactive content and educational tools that spark curiosity, creativity and imagination. Owvie is building a trusted platform where children can learn, explore and engage in a secure digital environment. The app combines entertainment with learning through thoughtfully crafted content, ensuring a balanced and positive screen-time experience.

Owvie is set to launch in both India and the USA, marking an exciting step toward becoming a global platform for children’s digital growth and creative development. Backed by a passionate team and a strong vision, Owvie aims to redefine how children interact with digital content safe, smart and inspiring.

Role Overview:

Key Responsibilities

Social Media Strategy & Growth

• Develop and execute a full-funnel social media growth strategy for Instagram, YouTube, Facebook & other platforms.
• Define platform-wise content approach, tone and positioning.
• Optimize posting times, formats, and content structures for maximum reach and retention.
• Plan growth roadmaps and execute strategies that drive followers, reach and engagement.
• Conduct regular competitor benchmarking and trend forecasting.

Content Planning & Management

• Build monthly and weekly content calendars aligned with brand objectives.
• Oversee creation of reels, short-form videos, educational content and engagement-driven posts.
• Guide designers and video editors on creative direction, themes and brand voice.
• Ensure consistent visual identity and messaging across platforms.

Influencer Marketing

• Create influencer strategies that support growth, awareness, engagement and app adoption.
• Identify, evaluate, and collaborate with nano, micro and macro influencers.
• Manage influencer pipelines, briefs, negotiations and content approvals.
• Run structured seeding and UGC campaigns to build trust and visibility.

Campaign Management

• Conceptualize and execute campaigns for product launches, announcements and brand initiatives.
• Track campaign performance, optimize mid-campaign and report insights.
• Leverage social listening to identify new opportunities and refine strategy.

Community Building & Engagement

• Build, nurture, and engage an online community aligned with Owvie’s mission.
• Respond to messages, comments and interactions promptly and professionally.
• Implement engagement-focused initiatives (polls, Q&A, challenges, contests).

Analytics & Reporting

• Track KPIs: follower growth, engagement rate, reach, shares, retention and campaign performance.
• Prepare weekly/monthly dashboards with insights and recommendations.
• Use data to continuously improve content quality and platform growth.

Requirements

• 2–4 years of experience as a Social Media Manager or Social Media Strategist. Proven experience in strategizing and growing social media pages (mandatory).
• Hands-on experience with influencers, creators and UGC collaborations. Proficiency in analytics tools

Creative thinker with strong communication and storytelling skills. Bachelor’s degree in Marketing, Mass Communication, Media or related field (preferred).