Social Media Specialist

About the Role

We are seeking a creative and experienced Social Media Specialist to handle our brand s online presence. The role includes developing content strategies, managing posts, monitoring engagement, and analyzing performance to improve social media presence.

Key Responsibilities

• Develop, implement, and manage social media strategies across all major platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
  
• Create engaging, high-quality content (posts, reels, stories, videos, etc.).
  
• Plan and execute social media campaigns to increase followers and engagement.
  
• Monitor online conversations and respond to queries or comments.
  
• Collaborate with design and content teams for creative assets.
  
• Track KPIs and provide weekly/monthly analytics reports.
  
• Stay updated on social media trends and emerging platforms.
  
• Manage influencer collaborations and brand partnerships.
  

Required Skills & Qualifications

• Bachelor s degree in Marketing, Communications, or similar field.
  
• 1-3 years of experience in social media management.
  
• Ability to create visually appealing and engaging content.
  
• Strong understanding of social media algorithms and analytics tools.
  
• Experience in running paid social media campaigns (preferred).
  
• Creative thinking and strong communication skills.
  

What We Offer

• Creative freedom to build fresh and impactful social media campaigns.
  
• Opportunity to work with a growing brand and expand your portfolio.
  
• Professional development and skill-building sessions.
  
• Competitive salary with performance-based growth.