Social Media Specialist

Company Description:

Fieldy is a cloud-based Field Service Management (FSM) platform designed to help service businesses digitize, automate, and streamline their field service operations. It provides a unified set of tools to manage workflows, technicians, customers, and administrative tasks from a single interface.

Job Overview:

We are hiring a Social Media Specialist with minimum 2+ years of real experience in B2B, SaaS, or technology brands.

Let us be very clear:

This is NOT a design and post job.

This is NOT about scheduling content and waiting for likes.

We are looking for someone who has actually built an audience from zero and grown followers who care about the product and industry.

You should know how to:

• Turn product features, use cases, and problems into content people follow
• Build a loyal community, not just traffic
• Attract founders, managers, and decision-makers, not random users
• Start conversations, reply, engage, and make the brand feel human

Content Creation & Branding

• Create daily posts, reels, stories, and videos for Instagram, LinkedIn, Facebook, X, and YouTube.
• Maintain strong brand identity across all platforms.
• Build follower base organically using consistent content, interaction, and platform best practices.
• Engage with communities, groups, founders, tech pages, and industry influencers.
• Manage comments, DMs, and discussions to build a loyal online audience.
• Track engagement, reach, follower growth, and content performance.
• Provide weekly/monthly reports with insights and organic growth suggestions.
• Identify trending content formats and apply them to our channels.
• Understand SaaS product features and convert them into simple, engaging content.
• Coordinate with product and sales teams for new releases, features, and customer use cases.

Required Skills:

• Minimum 2 years experience in Social Media Marketing (Organic only).
• Experience in a Technology/SaaS company is mandatory.
• Strong sense of visual content, storytelling, and B2B communication.
• Ability to shoot short form videos for Instagram Reels, LinkedIn, and YouTube Shorts
• Hands-on skills with Canva, basic video editing tools, and copywriting.
• Ability to analyse performance and optimise for organic growth.
• Excellent communication and creativity.