Social Media & PR Manager

Job Title:

Location:

Department:

Organization:

About the Role:

Social Media Marketing & PR Specialist

Key Responsibilities:

Social Media & Content Strategy:

• Build and execute personal branding strategies for top doctors, CEOs, and spokespersons.
• Create engaging, platform-specific content (posts, videos, reels, blogs) tailored to each professional's voice and audience.
• Maintain and grow personal profiles across platforms such as LinkedIn, Instagram, Twitter, and Facebook.
• Develop storytelling content showcasing patient stories, achievements, behind-the-scenes moments, and expert insights.

Public Relations & Media Outreach:

• Position key leaders in media through interviews, thought leadership articles, and expert quotes.
• Draft personalized press releases, bios, and PR content to promote recognitions, conferences, awards, and major milestones.
• Develop relationships with health and lifestyle journalists, bloggers, and influencers for personal feature stories.

Executive Visibility:

• Coordinate public speaking engagements, webinars, and podcast appearances.
• Build visibility through awards, panel invitations, and professional recognitions.
• Manage reputation and responses to online reviews, media queries, and digital mentions.

Analytics & Optimization:

• Monitor performance of personal pages and campaigns using tools like LinkedIn Analytics, Instagram Insights, etc.
• Track engagement and adjust content strategy to increase reach, visibility, and follower growth.

Key Skills:

• Expertise in personal branding, content marketing, and influencer positioning.
• Strong storytelling and copywriting skills tailored for executive voice.
• Proficiency in digital tools like Canva, Meta Business Suite, Buffer/Hootsuite, and analytics dashboards.
• Knowledge of healthcare sector and sensitivity in handling medical content.
• PR experience with media coordination and press engagement.

Qualifications:

• Bachelor’s or Master’s in Marketing, Mass Communication, Public Relations, or related fields.
• 6–10 years of relevant experience in personal branding, social media, or PR roles.
• Prior work with doctors, C-suite executives, or healthcare brands is preferred.

Why This Role Matters:

Maxi vision’s clinical leadership and medical experts are our brand ambassadors. This role ensures their voice, expertise, and vision reach millions and inspire trust, credibility, and growth—both digitally and in the real world.