Social Media & PR Manager

Key Responsibilities:

Social Media:

• Develop and execute impactful social media strategies across platforms (Instagram, YouTube, LinkedIn, Facebook, X, etc.) to build brand visibility and engagement.
• Create engaging and trend-driven content posts, reels, videos, and campaigns aligned with brand tone and objectives.
• Plan and manage paid ad campaigns to boost reach, awareness, and lead generation.
• Coordinate with internal teams (creative, marketing, artist management, and events) to ensure consistent brand communication.
• Analyze performance metrics and optimize campaigns based on insights.
• Stay ahead of social trends, content formats, and emerging digital tools.

Public Relations:

• Build and maintain strong relationships with media houses, entertainment journalists, and digital publications.
• Conceptualize and execute PR campaigns to promote brand events, artists, and initiatives.
• Draft and distribute press releases, media kits, and feature stories.
• Manage media coverage and ensure consistent brand representation across all channels.
• Collaborate with influencers, content creators, and partners for cross-promotional activities.
• Handle crisis communication and ensure positive brand visibility.

Key Skills & Requirements:

• 5+ years of experience in

  social media marketing, brand communication, or PR

  .
• Strong storytelling, copywriting, and campaign ideation skills.
• Experience in

  media relations, influencer collaborations, and event promotions

  .
• Familiarity with analytics tools (Meta Business Suite, Google Analytics, etc.).
• Excellent communication, coordination, and relationship-building abilities.
• Background in the

  entertainment, events, or artist management

  industry preferred.