Social Media Marketing Specialist

JOB TITLE:

LOCATION:

(Remote working however candidate should be present either out of Mumbai / Delhi)

Salary Bracket: INR 5L+

ABOUT US

Strobe Works

ROLE OVERVIEW

Social Media Marketing Specialist

KEY RESPONSIBILITIES

• Develop and execute effective social media strategies aligned with client goals and brand tone.
• Create detailed monthly content calendars with planned posts, formats, and captions across platforms.
• Plan and manage social media posting across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Build moodboards and creative briefs for content and photoshoots tailored for social media usage.
• Collaborate with the design and production teams to ensure visual consistency and on-brand storytelling.
• Analyze and report on content performance using platform analytics and insights; provide actionable recommendations.
• Overlook day-to-day online reputation management (ORM), including guiding and reviewing the work of the ORM executive.
• Stay updated on emerging trends, algorithm changes, and new content formats to keep brand communication fresh and engaging.

KEY SKILLS & QUALIFICATIONS

• 3+ years of experience in social media marketing, preferably in an agency or hospitality/lifestyle brand setting.
• Strong grasp of social media platforms, content trends, and digital engagement strategies.
• Excellent communication and copywriting skills with an eye for brand tone and voice.
• Proficiency in tools like Meta Business Suite, Instagram Insights, LinkedIn Analytics, etc.
• Experience in creating creative briefs or moodboards for content production.
• Organized, proactive, and comfortable juggling multiple brands and timelines.
• Bonus: Familiarity with basic design tools (like Canva or Adobe Suite) and understanding of paid media metrics.

WHY JOIN US?

• Work with premium hospitality and lifestyle brands shaping their digital footprint.
• Be part of a growing creative team where your ideas drive real impact.
• Collaborate across strategy, design, production, and motion teams to bring content to life.
• Enjoy a creative, fast-paced, and collaborative work culture with room to grow.

Apply now