Social Media Marketing Specialist

About Varun Group

Varun Group, established in 1950, is a diversified conglomerate with a strong presence across multiple industries, including automotive, hospitality, healthcare, education, and agriculture. With 75+ years of legacy, Varun Group continues to innovate, inspire, and impact millions of lives through its businesses.

Digital Marketing Executive

Key Responsibilities

• Develop and execute social media strategies aligned with business goals and brand positioning.
• Manage daily operations of all social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, Threads, etc.).
• Plan, create, and publish engaging content (posts, stories, reels, videos, and graphics) in collaboration with the design and content teams.
• Drive community management respond to queries, comments, and engage with the audience in real-time.
• Monitor, analyze, and report on social media performance metrics and recommend improvements.
• Research industry trends, competitor activity, and audience insights to optimize content and strategy.
• Collaborate with internal teams for campaign launches, events, CSR activities, and brand initiatives.
• Work closely with paid ads team to support boosted campaigns and influencer partnerships.

Requirements & Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 24 years of experience as a Social Media Specialist/Manager in a corporate or agency setting.
• Strong understanding of social media algorithms, trends, and analytics tools.
• Hands-on experience with content creation tools (Canva, Adobe Suite, video editing apps).
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail and storytelling ability.
• Ability to handle multiple projects and meet deadlines.

How to Apply: